Expanding the Target Market of Mebel Summer Jati Using an Online Catalogue Shared on Facebook

Kelvin Verentino

Abstract


Mebel Sumber Jati is an organization that sells furniture items like teak closet, teak table, teak wood seats, spring bed, aluminum glass cabinet, sofa, and eating table. The issue is the deals of this organization continues to decrease since the pandemic occurred. That is the reason behind why this organization actually struggles to get new clients. Nonetheless, the organization intends to grow its objective market, particularly during this pandemic. The arrangement is by extending the objective business sectors through Facebook with an online inventory. On Facebook, the organization will combine the photograph items and the cost just as on the online list. The online catalogue will be distributed on the Facebook marketplace page as a connection. The catalog was made using the theory of Bethina Oksen Bendroff, 2021 Therefore, by having a Facebook with an online list, Mebel Sumber Jati will actually be able to extend their new objective market.

 

Keywords: Facebook, Online catalogue, Expanding target market


Full Text:

PDF

References


Barnhart, B. (2021, March 9). Social Media Demographics to Inform your Strategy in 2021. Retrieved May 20, 2021, from Sprout Social website: https://sproutsocial.com/insights/new-social-media-demographics/

Bendorf, B. O. (n.d.). 7 Key Elements To Designing An Online Catalog That Converts. Retrieved May 20, 2021, from iPaper website: www.ipaper.io/blog/ecommerce-catalog-design

Burnett, J. (2010). Introducing Marketing. Global Text Organization.

Hossain, Md Shamim & Rahman, Mst. (2017). Tools of online marketing. 1.

Išoraitė, M. (2018). Brand Image Theoretical Aspects. Integrated Journal of Business and Economics, (1), 116. https://doi.org/10.33019/ijbe.v2i1.64

Karam, A. A., & Saydam, S. (2015). An Analysis Study of Improving Brand Awareness and Its Impact on Consumer Behavior Via Media in North Cyprus ( A Case Study of Fast Food Restaurants ). International Journal of Business and Social Science, 6(1), 66–80.

OECD. (2019). An Introduction to Online Platforms and Their Role in the Digital Transformation. OECD.

Patel, D. (2017). Social Media Marketing Fundamentals. Dhaval Patel.

Supriadi, C. (2020, February 20). 5 Tips Membuat Katalog Produk untuk Tingkatkan Penjualan. Retrieved May 20, 2021, from Portal Lengkap Dunia Marketing website: https://marketing.co.id/5-tips-membuat-katalog-produk-untuk-tingkatkan-penjualan/

Tankovska, H. (2021). Distribution of Facebook users worldwide as of January 2021, by age and gender. Retrieved May 20, 2021, from Statista website: www.statista.com/statistics/376128/facebook-global-user-age-distribution/

Tuten, T. L., & Solomon, M. R. (2018). Social Media Marketing (3rd ed.). SAGE Publications Ltd.




DOI: https://doi.org/10.9744/katakita.9.2.205-211

Refbacks

  • There are currently no refbacks.


Supported by

 

Indexed by



Statistic Installed since 17 December 2018
View My Stats