Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012

Felkiza Vinanda, Priska Febrinia Handoyo, Aylanda D. Nugroho

Abstract


This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine’s fashion spread. The visual signs are observed by using Dyer’s theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model’s appearance, manner, activity and setting of place are reflections of the magazine’s desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine’s identity and to communicate the magazine’s branding as well

Keywords


Visual images, Visual signs, Fashion magazine, Denotation and Connotation

Full Text:

PDF

References


ways to cut up your tee shirt. (n.d.). Retrieved from: http://kentwired.com/10-ways-to-cut-up-your-tee-shirt

Birren, F. (1982). Light, Color & Environment: Revised Edition. New York: Van Nostrand Reinhold Company Inc.

Chandler, D. (1994). Denotation, Connotation and Myth. Retrieved from: http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html

Chau, A. K. (2007). Wearing Certain Color's Can Make You Look Years Younger. Retrieved from: http://voices.yahoo.com/wearing-certain-colors-look-years-younger-569992.html

Crow, D. (2010). Visible Signs: An Introduction to Semiotics in the Visual Arts 2nd Edition. Switzerland: AVA Publishing SA.

Colford, P. (1999, March 3). Nylon Not a Stretch for the Man Behind Ray Gun. Retrieved from: http://articles.latimes.com/print/1999/mar/03/news/cl-13368

Color Psychology. (2013). Retrieved from: http://www.digitalskratch.com/color-psychology.php

Cox, J. (2001, April 6). Sniff, we're Nylon, and we're downtown. Retrieved from: http://www.medialifemagazine.com:8080/news2001/apr01/apr02/5_fri/news2friday.html

dangerous. (n.d.). Retrieved from: http://dictionary.reference.com/browse/dangerous

different. (n.d.). Retrieved from: http://dictionary.reference.com/browse/different

Dyer, G. (1982). Advertising as Communication. London: Routledge.

Felsenthal, J. (2011). Pink Hair Is All the Rage—Just Like it Was in 1914. Retrieved from: http://www.slate.com/blogs/browbeat/2011/05/12/pink_hair_is_all_the_rage_just_like_it_was_in_1914.html

Halid, E. (2012). Letter from the editor. NYLON Indonesia, January 2012, 6.

Jaskolka, A. (2011). The Picture Book of Body Language: The only language in which people can't lie. Berkshire: Foulsham.

Moeran, B. (2006). More Than Just a Fashion Magazine. Currrent Sociology, 54(5), 725-744.

necklace. (n.d.). Retrieved from: http://dictionary.reference.com/browse/necklaces

Nylon Indonesia Januari 2012. (2012). Jakarta: MPG Media.

Patil, S. B. (2012, January 23). Editor In Chief Responsibilities. Retrieved from: http://www.buzzle.com/articles/editor-in-chief-responsibilities.html

Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials Third Edition. London: SAGE Publications Ltd.

Svendsen, L. (2006). Fashion: A Philosophy. London: Reaktion Books.

Wyn, J., & White, R. (1997). Rethinking Youth. New South Wales: Allen & Unwin Pty Ltd.

young. (n.d.). Retrieved from: http://dictionary.reference.com/browse/young




DOI: https://doi.org/10.9744/katakita.2.1.%25p

Refbacks

  • There are currently no refbacks.


Supported by

 

Indexed by



Statistic Installed since 17 December 2018
View My Stats