PROMOTING THE PRODUCTS OF SPEED ELECTRONICS USING A COMMERCIAL WEBSITE

Martha Stefani, Jusuf I Ibrahim

Abstract


Speed Electronics is a home industry which producing electronic spare-parts for electronic goods. Since this company is still developing, it has to deal with several promotion problems. To solve this problem, Speed Electronics really needs to have a media which can promote its products and attract prospective customers. Thus, a commercial website will be suitable for Speed Electronics. It will consist of “Home”, “About Us”, “Our Products”, “Our Service”, “Our Distributors/Stores” and “How to Contact Us” parts. I believe only by seeing the pictures and the descriptions inside the website, the customers will be updated with the newest information about the spare-parts that Speed Electronics sell. Moreover, when they want to order the spare-parts, they can directly look at this website to avoid miscommunication. Besides, Speed Electronics will expectedly be able to widen its market or even get a chance to export its products to other countries

Keywords


a website, marketing tool, introducing the company, promote its products

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References


Bell, M. (2011). Build a Website for Free. Colombus, Ohio: Pearson Education, Inc.

Laudon, K., & Traver, C. G. (2009). E-Commerce 2009: Business, Technology, and Society. New Jersey: Prentice Hall.

Merriam-Webster. (n.d.). Retrieved September 20th, 2015 from http://www.merriam-webster.com/dictionary/web%20site

Spritz Web Solutions. (n.d.). Retrieved September 21st, 2015 from http://www.spritzweb.com/resources/good-website-characteristics.html

Xisle Graphic. (n.d.). Retrieved September 21th, 2015 from http://www.xislegraphix.com/website-types.html




DOI: https://doi.org/10.9744/katakita.4.2.32-36

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