READING MASCULINITY ON 9GAG

Veronica Veronica, Priska Febrinia Handoyo

Abstract


This study is conducted to reveal the masculine qualities stereotyped on 9GAG by 9GAG users. There are two main theories used in analyzing this study, gender stereotype and denotation & connotation. (). First, the gender stereotype concepts used are from Brannon (2004) and Wood (2008). The first part of the study discusses 9GAG popular posts which content subtly contains of Alpha Male qualities. The result is the users show preferences on conventional masculine qualities. The second part of the study discusses 9GAG popular posts which content subtly contains of Beta Male qualities. The result is there are some specific feminine or Beta Male sides 9GAG users accept in men. In conclusion, 9GAG users still focus more on masculine qualities, especially masculine physical features, in men. Feminine qualities in men can be accepted by the community if men possess the conventional masculine physical features first.


Keywords


Gender Stereotypes, Masculinity, Denotation and Connotation, Social Media, 9GAG

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References


Alpha Male Body Language. (n.d.). Retrieved from http://www.tobealpha.com/alpha-male-body-language/

Alpha Male Characteristics. (n.d.). Retrieved from http://www.tobealpha.com/alpha-male-characteristics/

Brannon, L. (2004). Gender Stereotypes: Masculinity and Femininity. In Gender: Psychological Perspectives (4th ed.). Boston, Massachusetts: Allyn & Bacon.

Chandler, D. (1994). Retrieved from Semiotics for Beginners: http://visual-memory.co.uk/daniel/Documents/S4B/sem06.html

Madsen, A. (2012, March 12). The Alpha Male & Beta Male. Retrieved from http://elitedaily.com/life/culture/alpha-beta-males-comp/

Wood, J. (2008). Gendered Lives: Communication, Gender, and Culture (8th ed.). Boston, Massachusetts: Wadsworth Cengage Learning.




DOI: https://doi.org/10.9744/katakita.4.3.52-59

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