The Roles of Event Organizers in Arranging Chinese-Indonesian Wedding Rituals
DOI:
https://doi.org/10.9744/katakita.8.2.212-218Keywords:
Futsal, Lobby, Café, Retail, StadiumAbstract
Nowadays, Chinese-Indonesians have already been modernized and many of them do not understand what rituals they have to undergo on their wedding day. It becomes a good opportunity for event organizers (EO) to do their businesses in arranging weddings. In this research, I am interested in finding out about the roles of event organizers in arranging Chinese-Indonesian wedding rituals. This study focuses on the roles of EO in running their business and arranging Chinese wedding rituals using the theory of consumerism. In consumerism, Chinese-Indonesian wedding rituals as a part of culture, can also be regarded as a product to be bought and sold. The data collected are from interviews with some EOs in Surabaya to find out the roles of EO in arranging Chinese-Indonesian wedding rituals. There are three different roles of EO, which are informant, organizer, and seller. Moreover, EO has the responsibility in succeeding the client’s wedding day.
Keywords: Commodity, Consumerism, Event Organizer, Chinese-Indonesian, Wedding Ritual.
References
Clement, J. (2019, August 14). Number of social media users worldwide 2010-2021 | statista. statista. Retrieved March 25, 2020, from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Gbadamosi, A. (2018). Exploring the dynamics of consumerism in developing nations (p. 341). Retrieved from https://doi.org/10.4018/978-1-5225-7906-9
Hays, J. (2008). Chinese in Indonesia. Retrieved December 17, 2019, from http://factsanddetails.com/indonesia/Minorities_and_Regions/sub6_3a/entry-3993.html Kaufmann, H.-R. (2014). Handbook of research on consumerism in business and marketing: Concepts and practices (p. 335). Retrieved from https://doi.org/10.4018/978-1-4666-5880-6 Kotler, P. (2000). Marketing management: The millennium edition. Retrieved from http://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html
Riis, J., Hansen,B. L., & Hvam, L. (2003). Framework for product knowledge and product related knowledge which supports product modeling for mass customization. Retrieved from https://backend.orbit.dtu.dk/ws/portalfiles/portal/120897451/Framework_for_product_knowledge.pdf
Tillman, M., & Tillman, H. (2010). A joyful union: The modernization of the Zhu Xi family wedding ceremony. Oriens Extremus, 49, 115-142. Retrieved from www.jstor.org/stable/24047739
Vohs, K., Wang, Y., Gino, F., & Norton, M. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714-1721. Retrieved from http://www.jstor.org/stable/23484671
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
