The Roles of Event Organizers in Arranging Chinese-Indonesian Wedding Rituals

Clarence Finlay Limantara(1*),

(1) Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
(*) Corresponding Author


Nowadays, Chinese-Indonesians have already been modernized and many of them do not understand what rituals they have to undergo on their wedding day. It becomes a good opportunity for event organizers (EO) to do their businesses in arranging weddings. In this research, I am interested in finding out about the roles of event organizers in arranging Chinese-Indonesian wedding rituals. This study focuses on the roles of EO in running their business and arranging Chinese wedding rituals using the theory of consumerism. In consumerism, Chinese-Indonesian wedding rituals as a part of culture, can also be regarded as a product to be bought and sold. The data collected are from interviews with some EOs in Surabaya to find out the roles of EO in arranging Chinese-Indonesian wedding rituals. There are three different roles of EO, which are informant, organizer, and seller. Moreover, EO has the responsibility in succeeding the client’s wedding day.

Keywords: Commodity, Consumerism, Event Organizer, Chinese-Indonesian, Wedding Ritual.

Full Text:



Clement, J. (2019, August 14). Number of social media users worldwide 2010-2021 | statista. statista. Retrieved March 25, 2020, from Gbadamosi, A. (2018). Exploring the dynamics of consumerism in developing nations (p. 341). Retrieved from

Hays, J. (2008). Chinese in Indonesia. Retrieved December 17, 2019, from Kaufmann, H.-R. (2014). Handbook of research on consumerism in business and marketing: Concepts and practices (p. 335). Retrieved from Kotler, P. (2000). Marketing management: The millennium edition. Retrieved from

Riis, J., Hansen,B. L., & Hvam, L. (2003). Framework for product knowledge and product related knowledge which supports product modeling for mass customization. Retrieved from

Tillman, M., & Tillman, H. (2010). A joyful union: The modernization of the Zhu Xi family wedding ceremony. Oriens Extremus, 49, 115-142. Retrieved from

Vohs, K., Wang, Y., Gino, F., & Norton, M. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714-1721. Retrieved from



  • There are currently no refbacks.

Supported by:

Indexed in:





Stats (installed since 17 December 2018)
View My Stats