Designing a Video as a Tool to Promote Zoom Hotel Jemursari Surabaya to its Target Market

Authors

  • Rendy Darmawan Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.8.3.232-243

Keywords:

Classroom Communication Process, Komunikasi Satu Arah, Komunikasi Dua Arah, Komunikasi Transaksional, Pendidikan Inklusif, Anak Berkebutuhan Khusus, Sekolah Dasar

Abstract

This is a creative thesis report on a problem that Zoom Hotel Jemursari Surabaya has. Zoom Hotel Jemursari is located at Jl. Raya Jemursari Surabaya. As a hotel the main product of Zoom Hotel Jemursari is the rooms it provides for the guests. The main problem of this hotel regarding the salespersons have difficulties to convince the customers because they do not have a promotional tool that can support them to provide more interesting information about Zoom Hotel Jemursari. Regarding this problem, I decided to make a promotional video as the solution for this problems. However, due to current pandemic, this thesis would cover questionnaire for the data and/until the act of creating the storyline for the promotional video. This promotional video will be a beneficial tool for Zoom Hotel Jemrusari’s salespersons because this tool will support the salespersons to convince the customers by providing more interesting information using this promotional video.

 

Keywords: Promotional tool, promotional video, storylines, questionnaire, USP, Hotel,

Author Biography

  • Rendy Darmawan, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

Attard, J. (2019, February 8). How to identify your target market. Retrieved March 30, 2020, from https://www.businessknowhow.com/marketing/targetmarket.htm

Bashin, Hitesh. (2017). Promotional Mix: what are the differences types of promotion? Retrieved March 15 2020, from https://www.marketing91.com/promotional-mix/

Cass, Jacob. (2018). * Benefits of Branding: why you need a strong brand? Retrieved December 11, 2019, from https://justcreative.com/2018/09/27/benefits-of-branding/

Cooper, S., Grutzner, F., & Cooper, B. (2008). Tips & traps for marketing your business. USA: McGraw-Hill Companies.

Grant, H. (February 6 2019). How to create the perfect promo video. Retrieved February 20 2020 from https://www.lemonlight.com/blog/how-to-create-the-perfect-promo-video/

Healey, Matthew. 2008. What is Branding? United Kingdom, Hove: Roto Vision SA.

Hubbard, L. (2019, February 19). Why is identifying the target market so important to a company. Retrieved April 30, 2020, from https://smallbusiness.chron.com/identifying-target-market-important-company-76792.html

Joanna, Carter (2020). Video Marketing Statistics to know for 2020. Retrieved April 6 2020, from https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/

Scott McCabe (2009). Marketing Communications in tourism and Hospitality: Concepts, Strategies and Cases

Semenik, Richard. (2002). Promotion and Integrated Marketing Communication. Canada: South-Western Thomson Learning

Sodhi, Rajan (2006). 6 Steps to Bringing Your Brand to Life. Retrieved November 20, 2019 from http://rsodhi.blogspot.com/

Wheeler, A. (2013). Designing brand identity: an essential guide for the whole branding team. Canada: John Wiley & Sons, Inc.

Downloads

Published

2020-12-23

Issue

Vol. 8 No. 3 (2020)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).