Perceived Meanings by Women and Men Employees Analysis of Thailand Life Insurance Commercial “Silence of Love”

Authors

  • Aditya Putri Goentoro Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.9.1.39-43

Keywords:

Rehabilitasi Psikososial, Orang dengan Gangguan Jiwa, Publik, Arsitektur dan Stigma, Heterotopia, Dekonstruksi

Abstract

Advertisement is one of the ways that are still popularly used by various companies in creating brand awareness of the products they want to sell. In this study, the writer wanted to find out the differences and similarities in men and women’s perceived meanings of the verbal and visual expressions in the Thailand Life Insurance advertisement titled “Silence of Love”. The writer using the semiotic analysis tools of connotation and denotation. From the study, the writer found that both respondents focused on the plot because of the broad image and the message the company conveyed. However, both respondents had heightened emotional intensity which made them remember that the ad is from a specific Thailand insurance company.

Key Words: Advertisement, Semiotics, Life Insurance, Verbal and Visual Expressions

 

Author Biography

  • Aditya Putri Goentoro, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

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Kurniawan, Fransisca T. (2017). Perceived meanings by women and men in “identical twins and best friends” olay advestisement. Surabaya.

Macauley, R., & Quartz (2015). Thai commercials: Great at making people cry. Boston: The Atlantic.

Muttaqien, Z. (2011). The denotative and connotative meanings in the axe – advertisements. Jakarta: UIN Syarif Hidayatullah.

Rifa'i, B. (2010). A semiotic analysis on coca cola’s commercial advertisements. Jakarta: UIN Syarif Hidayatullah

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Published

2021-03-24

Issue

Vol. 9 No. 1 (2021)

Section

Articles

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