Increasing the Brand Awareness of PT. Hadi Citra Cemerlang by Emphasizing Its Unique Selling Point in a Marketing Booklet

Authors

  • Edwan Dhika Dwijayaputra Liew Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.9.3.398-405

Keywords:

Citra Merek, Gaya Hidup, Minat Beli, Streaming Musik Online Youtube

Abstract

PT. Hadi Citra Cemerlang is a frozen food distributor in East Java, Indonesia. The company’s target markets are restaurants, Agencies, and Convenience stores. As one of the biggest distributors in East Java, PT. Hadi Citra Cemerlang has problem. The company has difficulty in selling its products and introducing the uniqueness of the company. Therefore, PT. Hadi Citra Cemerlang needs to increase its brand awareness through a promotional tool. The writer provides a solution which is a Marketing Booklet. The writer will use the theory of branding, promotional tool, marketing booklet, and Unique Selling Point (USP) to make that happen. After identifying the company's Unique Selling Point, the USP will be highlighted and emphasized in the marketing booklet. Excellence services and Lower prices are the main USP of the company. A marketing booklet can benefit the company since it can help prospects, new customers easier and more efficiently.

 

Keywords: marketing booklet, unique selling point, promotion, promotional tool

Author Biography

  • Edwan Dhika Dwijayaputra Liew, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

6 Benefits of using brochures. Flottman Company. (2016, February 5). https://www.flottmanco.com/6-benefits-of-using-brochures/

Kennedy, J. (2015, January 3). A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. 8 Benefits of Sales Promotion. https://www.mando.co.uk/8-creations-of-sales-promotions/

Rollins, B. L., & Perri, M. (2014). Chapter 1 marketing principles and process. In Pharmaceutical Marketing (p. 4). Jones & Bartlett Learning.

Sahai, I. M. (2020). Promotion of products and services abroad. In International Marketing (p. 172).

Unique selling point. Optimizely. (n.d). https://www.optimizely.com/optimization-glossary/unique-selling-point.

Wheeler, A. (2013). What is branding? In Designing brand identity: an essential guide for the whole branding team (p. 6).

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Published

2022-01-06

Issue

Vol. 9 No. 3 (2021)

Section

Articles

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