Code-Switching in Agus Sanetyo’s Business Motivational Talk Video: The Hidden Cuan in Your Business

Authors

  • Ivon Christy Hiandaka Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.10.1.83-89

Keywords:

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Abstract

The writer conducted this study to analyze the types and functions of code-switching used by Agus Sanetyo in a business motivational talk video entitled The Hidden Cuan in Your Business. In conducting the study, the writer uses the theory of the types of code-switching by Poplack (1980) and the theory of the functions of code-switching by Appel and Muysken (2005). This research was done using a qualitative descriptive approach. The writer found out that in this study, Agus Sanetyo used all three types of code-switching types and three of six functions of code-switching, with the most used type was the intra-sentential and the most function used was the referential function. In conclusion, analyzing the types and functions of code-switching could bring us to understand the hidden motivations behind it.

Keywords: bilingual, code-switching, business-setting, intra-sentential, referential function

Author Biography

  • Ivon Christy Hiandaka, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

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https://www.youtube.com/watch?v=Z7f2oUN_5vA

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typology of code-switching1

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Published

2022-03-15

Issue

Vol. 10 No. 1 (2022)

Section

Articles

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