Code-Switching in Agus Sanetyo’s Business Motivational Talk Video: The Hidden Cuan in Your Business

Ivon Christy Hiandaka

Abstract


The writer conducted this study to analyze the types and functions of code-switching used by Agus Sanetyo in a business motivational talk video entitled The Hidden Cuan in Your Business. In conducting the study, the writer uses the theory of the types of code-switching by Poplack (1980) and the theory of the functions of code-switching by Appel and Muysken (2005). This research was done using a qualitative descriptive approach. The writer found out that in this study, Agus Sanetyo used all three types of code-switching types and three of six functions of code-switching, with the most used type was the intra-sentential and the most function used was the referential function. In conclusion, analyzing the types and functions of code-switching could bring us to understand the hidden motivations behind it.

Keywords: bilingual, code-switching, business-setting, intra-sentential, referential function


Full Text:

PDF

References


Appel, R. & Muysken, P. (2005). Language contact and bilingualism. Amsterdam University

Press.

DTS Semarang. (2020, June 16). The hidden cuan in your business: Adapting the business

model during COVID-19 [Video]. YouTube.

https://www.youtube.com/watch?v=Z7f2oUN_5vA

Gardner-Chloros, P. (2009). Code-switching. Cambridge University Press.

Hoffman, C. (2014). An introduction to bilingualism. Routledge.

Holmes, J. (2013). An introduction to bilingualism (4th ed.). Routledge.

Poedjosoedarmo, S., Krisnadi, B., Dwijatmoko, B.B., Sugiyanto, I., Atasana, T.N., Ngadiman,

A. (2015). Morfologi bahasa Jawa. Kementerian Pendidikan dan Kebudayaan Balai

Bahasa Provinsi Daerah Istimewa Yogyakarta

Poplack, S. (1980). Sometimes I’ll start a sentence in Spanish y termino en Español: Toward a

typology of code-switching1

. Linguistics 18(7-8), 581–618. doi: 10.1515/ling.1980.18.7-

581

Swann, J., Deumert, A., Lillis, T., & Mesthrie, R. (2004). A dictionary of sociolinguistics.

Edinburgh University Press.




DOI: https://doi.org/10.9744/katakita.10.1.83-89

Refbacks

  • There are currently no refbacks.


Supported by

 

Indexed by



Statistic Installed since 17 December 2018
View My Stats