Increasing Maru Design’s Brand Awareness by Making a Promotional Video

Amerine Tabita(1*),

(1) English Department, Faculty of Languages and Literature, Petra Christian University, Siwalankerto 121- 131, Surabaya 60236
(*) Corresponding Author


Maru Design's main target market is start-up businesses and small to medium business owners, ranging between 20 to 30 years old. Due to COVID-19, Maru Design had a problem managing and dividing the team because the company lacked workforce. Consequently, Maru Design’s Instagram and YouTube page tended to be inactive. As a result, Maru Design was experiencing low brand awareness problem. I conducted an online questionnaire to 102 people who were representatives of Maru Design’s target market, which was Surabaya citizens between the ages of 20 and 40. The solution was creating a promotional video in partnership with Maru Design. This promotional video can be used to increase the brand awareness of Maru Design by showing the unique selling point (USP) of the company. The promotional video was made by applying theories in the steps of making a promotional video (Maguire, 2016) and language used (Samantha, 2014). This video is aimed at improving the company’s brand awareness for future clients.


Keywords: Brand Awareness, Promotional Video, Branding

Full Text:



Acharya, A. (2021). The impact of brand familiarity, customer brand engagement and self-identification on word-of-mouth. South Asian Journal of Business Studies, 10( 1), pp. 29-48. doi:10.1108/sajbs-07-2019-0126

Bhasin, H. (2021). Promotional Videos - Meaning, Importance, Types and Examples. Marketing91. (2021) What Are Instagram Ads?

Dollarhide, M. E. (2020, September 6). Social media definition.

Holak, B. & McLaughlin, E. (n.d.). Instagram.

Jallad, R. (2019). To convert more customers, focus on brand awareness. Forbes.

Kettle, M. (2017). The importance of having a unique selling point.

KOPP, C. M. (2021). Why brand awareness matters. Investopedia.

Maguire, A. (2016). Steps to creating a promotional video.

Pokrop, J. (2022). What’s New on Instagram in 2022: New Features and Updates.

Santora, J. (2021, July 7). What is a promotional video? (+ how to create one).

Samantha, S. (2014), What's on your mind? : a generational comparison what's on your mind? : a generational comparison of language use on online social networking of language use on online social networking platforms.

https://pdxscholar.library.pdx. edu cgi/viewcontent.egi?article=1043&context-lionorstliese



  • There are currently no refbacks.

Supported by:

Indexed in:





Stats (installed since 17 December 2018)
View My Stats