Rhetorical Devices Used by Content Creators to Address the Boycott of the Game Dead by Daylight
DOI:
https://doi.org/10.9744/katakita.10.2.284-291Keywords:
anak Down Syndrome, observasi, pendekatan perilaku, perancangan, terapiAbstract
This study was conducted to analyze the rhetorical devices used by Otzdarva, an affiliated content creator to Behaviour Interactive Inc., and Scott Jund, an unaffiliated content creator, to address the boycott of the game Dead by Daylight. In addition, the writer observed the similarities and differences in the rhetorical devices used by both content creators. In conducting the study, the writer used the rhetorical devices theory by Harris (2018) and the audience design model by Bell (1984, as cited in Seargeant and Tagg, 2014). This study was done using a descriptive qualitative approach. The findings show that Otzdarva used all rhetorical devices from the transition category and five rhetorical devices from the restatement category, while Scott Jund used all rhetorical devices from the transition category and six rhetorical devices from the restatement category. This study showed that the difference in audience roles creates differences in how content creators use rhetorical devices.
References
Aggarwal, A. (2021, June 23). How content creators and influencers will fuel the growth of the gaming and esports industry. CXO Outlook. Retrieved November 10, 2021, from https://www.cxooutlook.com/how-content-creators-and-influencers-will-fuel-the-growth-of-the-gaming-and-esports-industry/
Beattie, A. (2021, August 10). How the video game industry is changing. Investopedia. Retrieved November 10, 2021, from https://www.investopedia.com/articles/investing/053115/how-video-game-industry-changing.asp
Behaviour Interactive Inc. (2021, October 7). A leading independent game developer. Behaviour Interactive. Retrieved November 11, 2021, from https://www.bhvr.com/about-us/
[forFelix]. (2021, June 26). BHVR boycott follow-up, read this please [Online forum post]. Reddit. https://www.reddit.com/r/deadbydaylight/comments/o7x9mw/bhvr_boycott_followup_read_this_please/
Harris, R. A. (2018). Writing with clarity and style: A guide to rhetorical devices for contemporary writers (2nd ed.). Routledge.
Lockie, M. A. (2019, November). In vlogs we trust: Consumer trust in blog and vlog content (Thesis). Auckland University of Technology.
Seargeant, P., & Tagg, C. (2014). The language of social media: Identity and community on the internet (1st ed.). Palgrave Macmillan.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).












