Rhetorical Styles in Janji Jiwa’s Instagram Captions During the Transition of 2020 COVID-19 Pandemic

Authors

  • Claudia Veriona English Department, Faculty of Humanities and Creative Industries, Petra Christian University, Siwalankerto 121-131, Surabaya 60235

DOI:

https://doi.org/10.9744/katakita.10.2.373-379

Keywords:

Asuransi Jiwa, Karyawan Wanita, Keputusan Pembelian, Tingkat Literasi Asuransi

Abstract

I undertook this study to present an analysis of the rhetorical styles utilized by Janji Jiwa in writing their Instagram captions and the similarities and differences between the two forms of rhetorical language during the transition period. The language style theory by Keraf (2006) serves as the foundation for this study. I employed a qualitative approach in this research. The findings of the study revealed that Janji Jiwa used rhetorical styles in most of their captions, employing a total of nine distinct rhetorical styles. The comparison was not significant because the company was still in the process of transitioning to the pandemic. In conclusion, Janji Jiwa is considered to have had a good start in dealing with the pandemic transition situation and is still trying to continue to adapt to it. Future research is expected to do the research on the same thing, but in other industries.

Author Biography

Claudia Veriona, English Department, Faculty of Humanities and Creative Industries, Petra Christian University, Siwalankerto 121-131, Surabaya 60235

English Department

References

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Janji Jiwa. (n.d.). Jiwa group: Leading the future of indonesia’s food & beverages industry. JIWA GROUP. https://jiwagroup.com/id/corporate/aboutus

Kapan sebenarnya corona pertama kali masuk RI?. (2020, April 26). Detik News https://news.detik.com/berita/d-4991485/kapan-sebenarnya-corona-pertama-kali-masuk-ri.

Keraf, G. (2006). Diksi Dan Gaya bahasa: Komposisi lanjutan I. Gramedia.

Kopi Janji Jiwa [@kopijanjijiwa]. (2020). Posts [Instagram profile]. Instagram. Retrieved March 8, 2022, from https://www.instagram.com/kopijanjijiwa/

Sandelowski, M. (2001) Real qualitative researchers do not count: The use of numbers in qualitative research. Research in Nursing and Health, 24 (3), 230-240.

Syafnidawaty. (2020, October 29). Penelitian Kualitatif. Universitas Raharja. https://raharja.ac.id/2020/10/29/penelitian-kualitatif/

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Published

2022-10-27

Issue

Vol. 10 No. 2 (2022)

Section

Articles

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