Code-Switching Used by Mrs. EE, the Owner of N Store, to Her In-Store Customers

Authors

  • Catherine Catherine Petra Christian University
  • Flora Debora Floris Petra Christian University

DOI:

https://doi.org/10.9744/katakita.11.2.240-246

Keywords:

Corporate Governance, Board Structure, Board Size, Audit Committee Size, Board Diversity, Intellectual Capital Disclosure, Voluntary Disclosure, Earnings Management

Abstract

This study utilized the theoretical frameworks presented by Wardhaugh (2006) and Appel and Muysken (2005) to analyze the kinds and functions of code-switching utilized by Mrs. EE, the owner of N Store, when communicating with customers. This study utilized a qualitative approach that examined Mrs. EE’s use of code-switching in her speech. The study’s results showed that Mrs. EE utilized both situational and metaphorical kinds of code-switching. She utilized various code-switching functions namely referential, directive, expressive, phatic, metalinguistic, and poetic. The study has concluded that Mrs. EE’s use of code-switching may be influenced by various factors such as her linguistic background, the context of the conversations, and her relationship with her customers.


References

Appel, R. and Muysken, P. (1987). Language contact and bilingualism. Edward Arnold.

Appel, R., & Muysken, P. (2005). Language contact and bilingualism. Amsterdam Academic Archive.

Wardhaugh, R. (2006). An introduction to sociolinguistics (5th ed.). Blackwell Publishing.

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Published

2023-09-04

Issue

Vol. 11 No. 2 (2023)

Section

Articles

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