Word Formation on Slang Words in Boost’s Instagram Captions and Posts Targeting Teenagers

Authors

  • Michelle Evangeline Petra Christian University

DOI:

https://doi.org/10.9744/katakita.11.2.315-323

Keywords:

Media promosi, Melestarikan Budaya

Abstract

The study analyzed captions and posts on Boost’s Instagram that utilizes English slang to communicate to the target market. It used the theories of types of word formation processes by Yule (2006) and that by Minkova and Stockwell (2009). The findings found only the following types of word formation processes: coinage, compounding, blending, clipping, conversion, acronym, derivation, other sources, and multiple processes, with acronym as the most commonly used. Obviously, borrowing and backformation are the types of word formation processes that were not found in the data. It may also be concluded that the targeted reader may influence the use of a certain type of word formation process.

References

Dean, B. (2023, March 27). Instagram Demographic Statistics: How Many People Use Instagram in 2023? Backlinko. https://backlinko.com/instagram-users

Dörnyei, Z. (2007). Research Methods in Applied Linguistics. Oxford University Press.

Green, J. (2010). Green Dictionary of Slangs. Chambers.

Massing-Schaffer, M., & Nesi, J. (2020). Cybervictimization and suicide risk in adolescence: An

integrative model of social media and suicide theories. Adolescent Research Review, 5(1), 49–65. https://doi.org/10.1007/S40894-019-00116-Y

Minkova, D., & Stockwell, R. (2009). In English words: History and structure (2nd ed.). Cambridge University Press.

Rader, W. (n.d.). Bro. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/bro

Rader, W. (n.d.). Cap. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/cap

Rader, W. (n.d.). ‘Em. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/'em

Rader, W. (n.d.). Frenemy. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/frenemy

Rader, W. (n.d.). Junkie. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/junkie

Rader, W. (n.d.). Kinda. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/kinda

Rader, W. (n.d.). LOL. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/lol

Rader, W. (n.d.). Meme. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/meme

Rader, W. (n.d.). MF. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/mf

Rader, W. (n.d.). Pick-me-up. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/pick-me-up

Rader, W. (n.d.). Red-flag. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/red-flag

Rader, W. (n.d.). TBH. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/tbh

Rader, W. (n.d.). Yuck. In The Online Slang Dictionary. Retrieved from Apr 25, 2023 from

http://onlineslangdictionary.com/meaning-definition-of/yuck

O’Grady, W., & Archibald, J. (2016). Contemporary linguistic analysis: An introduction (8th ed.). Pearson.

Oxford Dictionary. (n.d.). Junk. In Oxford Dictionary. Retrieved Feb 20, 2023, from

https://dictionary.cambridge.org/dictionary/english/slang

Plag, I. (2002). Word-formation in English. Cambridge University Press.

So, K.K.F., Wu, L., Xiong, L., & King, C. (2017). Brand management in the era of social media: Social visibility of consumption and customer brand identification. Journal of Travel Research, 57(6), 1-16. https://journals.sagepub.com/doi/10.1177/0047287517718354

Yule, G. (2006). The study of language (3rd ed.). Cambridge University Press.

Downloads

Published

2023-09-04

Issue

Vol. 11 No. 2 (2023)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).