Persuasive Strategies Used by Joe Biden and Kamala Harris in Their Campaign Speeches

Authors

  • Vinia Welliani Arella Petra Christian University

DOI:

https://doi.org/10.9744/katakita.11.3.368-375

Keywords:

Compressor, compressed air, overheat

Abstract

This study aims to analyze the persuasive strategies employed by Joe Biden and Kamala Harris in their campaign speeches, guided by the theoretical framework proposed by Beebe and Beebe (2012). Through qualitative analysis of paragraphs extracted from two campaign speech transcripts, the study identifies the distinct persuasive strategies of each speaker. Joe Biden used causal reasoning, specific evidence, evidence to tell a story, concrete examples, emotion-arousing words, metaphors and similes, fear appeals, appeal to emotions of hope, appeal to emotions of courage, and shared myths, while Kamala Harris used deductive reasoning, specific evidence, evidence to tell a story, concrete examples, emotion-arousing words, fear appeals, appeal to emotions of hope, and appeal to emotions of courage. 

References

Beebe & Beebe. (2012). Public speaking: An audience-centered approach (4th ed.). Pearson Education.

Biden, J (2020). Joe Biden 2020 DNC Speech Transcript. [Speech Transcript]. Rev. https://www.rev.com/blog/transcripts/joe-biden-2020-dnc-speech-transcript

Harris, K (2020). Kamala Harris Campaign Speech Transcript Reno, NV October 27. [Speech Transcript]. Rev. https://www.rev.com/blog/transcripts/kamala-harris-campaign-speech-transcript-reno-nv-october-27

Larson, C. U. (2004). Persuasion: Reception and Responsibility. Belmont: Thomson Learning Inc.

Lindsay, J. M. (2020). The 2020 Election by Numbers. CFR. https://www.cfr.org/blog/2020-election-numbers

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Published

2023-12-02

Issue

Vol. 11 No. 3 (2023)

Section

Articles

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