Language Styles Used in CNN Indonesia Advertorial Articles

Authors

  • Devania Tanjaya Petra Christian University
  • Julia Eka Rini Petra Christian University

DOI:

https://doi.org/10.9744/katakita.12.2.117-123

Abstract

This study aimed to identify the language style based on diction employed by CNN Indonesia in their advertorial articles. The writer analyzed two advertorial articles from the national and lifestyle sections using three indicators from Keraf's language style theory (2006): vocabulary, sentence length, and sentence structure. Additionally, the study was supported by theories of syntax, inversion, and sentences. Conducted using the qualitative method, the study revealed that CNN Indonesia employed all three language styles in their national and lifestyle advertorial articles. The national advertorial article mostly used the formal language style, while the lifestyle advertorial article mostly used the informal and conversational language style. Moreover, the findings showed similarities and differences in the language styles used by both advertorial articles. Some indicators of language style were prominent in one section but not in another. The language style used was influenced by the topic and targeted audience.

References

CNN Indonesia. (n.d.). Tentang kami. CNN Indonesia. https://www.cnnindonesia.com/tentang-kami

Florenzia, M. (2019). Angle dan gaya bahasa kanal olahraga di CNNIndonesia.com. [Internship thesis, Multimedia Nusantara University]. UMN Repository. https://kc.umn.ac.id/id/eprint/15144/

Keraf, G. (2006). Diksi dan gaya bahasa. PT. Gramedia Pustaka Utama.

Kominfo. (2018). Menkominfo: Baru 100 portal berita online terverifikasi. https://www.kominfo.go.id/content/detail/12345/menkominfo-baru-100-portal-berita-online-terverifikasi/0/berita_satker

RevoU. (n.d.). Apa itu advertorial? Pengertian dan contoh 2023. https://revou.co/kosakata/advertorial

Downloads

Published

2024-09-24

Issue

Vol. 12 No. 2 (2024)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).