Phrase Types and Their Meanings in Laneige’s Skincare Product Detail Slogans
DOI:
https://doi.org/10.9744/katakita.13.2.246-252Abstract
This study analyzes both the types of phrase and the types of meaning found in Laneige’s skincare product detail slogans using Biber et al.’s (1999) types of phrase and Leech’s (1981) types of meaning. Using a qualitative approach, the study reveals that 23 slogans convey five types of phrase and five types of meaning. Noun phrases and prepositional phrases are the most common types of phrase, while affective meaning and conceptual meaning are the most common types of meaning. Verb phrases and adverb phrases, as well as social meaning and thematic meaning were not present. The use of noun phrase and affective meaning effectively highlights the product benefits and the positive attributes of the skincare products.
Downloads
Published
2025-09-11
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
