Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012

Felkiza Vinanda, Priska Febrinia Handoyo, Aylanda D. Nugroho


This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine’s fashion spread. The visual signs are observed by using Dyer’s theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model’s appearance, manner, activity and setting of place are reflections of the magazine’s desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine’s identity and to communicate the magazine’s branding as well


Visual images, Visual signs, Fashion magazine, Denotation and Connotation

Full Text:



ways to cut up your tee shirt. (n.d.). Retrieved from:

Birren, F. (1982). Light, Color & Environment: Revised Edition. New York: Van Nostrand Reinhold Company Inc.

Chandler, D. (1994). Denotation, Connotation and Myth. Retrieved from:

Chau, A. K. (2007). Wearing Certain Color's Can Make You Look Years Younger. Retrieved from:

Crow, D. (2010). Visible Signs: An Introduction to Semiotics in the Visual Arts 2nd Edition. Switzerland: AVA Publishing SA.

Colford, P. (1999, March 3). Nylon Not a Stretch for the Man Behind Ray Gun. Retrieved from:

Color Psychology. (2013). Retrieved from:

Cox, J. (2001, April 6). Sniff, we're Nylon, and we're downtown. Retrieved from:

dangerous. (n.d.). Retrieved from:

different. (n.d.). Retrieved from:

Dyer, G. (1982). Advertising as Communication. London: Routledge.

Felsenthal, J. (2011). Pink Hair Is All the Rage—Just Like it Was in 1914. Retrieved from:

Halid, E. (2012). Letter from the editor. NYLON Indonesia, January 2012, 6.

Jaskolka, A. (2011). The Picture Book of Body Language: The only language in which people can't lie. Berkshire: Foulsham.

Moeran, B. (2006). More Than Just a Fashion Magazine. Currrent Sociology, 54(5), 725-744.

necklace. (n.d.). Retrieved from:

Nylon Indonesia Januari 2012. (2012). Jakarta: MPG Media.

Patil, S. B. (2012, January 23). Editor In Chief Responsibilities. Retrieved from:

Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials Third Edition. London: SAGE Publications Ltd.

Svendsen, L. (2006). Fashion: A Philosophy. London: Reaktion Books.

Wyn, J., & White, R. (1997). Rethinking Youth. New South Wales: Allen & Unwin Pty Ltd.

young. (n.d.). Retrieved from:



  • There are currently no refbacks.

Supported by


Indexed by

Statistic Installed since 17 December 2018
View My Stats