Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012

Authors

  • Felkiza Vinanda English Department, Faculty of Letters, Petra Christian University, Siwalankerto 121-131, Surabaya 60236, East Java
  • Priska Febrinia Handoyo English Department, Faculty of Letters, Petra Christian University, Siwalankerto 121-131, Surabaya 60236, East Java
  • Aylanda D. Nugroho English Department, Faculty of Letters, Petra Christian University, Siwalankerto 121-131, Surabaya 60236, East Java

DOI:

https://doi.org/10.9744/katakita.2.1.%25p

Keywords:

Rekrutmen, Seleksi, Konvensional, metode internal

Abstract

This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine’s fashion spread. The visual signs are observed by using Dyer’s theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model’s appearance, manner, activity and setting of place are reflections of the magazine’s desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine’s identity and to communicate the magazine’s branding as well

References

10 ways to cut up your tee shirt. (n.d.). Retrieved from: http://kentwired.com/10-ways-to-cut-up-your-tee-shirt

Birren, F. (1982). Light, Color & Environment: Revised Edition. New York: Van Nostrand Reinhold Company Inc.

Chandler, D. (1994). Denotation, Connotation and Myth. Retrieved from: http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html

Chau, A. K. (2007). Wearing Certain Color's Can Make You Look Years Younger. Retrieved from: http://voices.yahoo.com/wearing-certain-colors-look-years-younger-569992.html

Crow, D. (2010). Visible Signs: An Introduction to Semiotics in the Visual Arts 2nd Edition. Switzerland: AVA Publishing SA.

Colford, P. (1999, March 3). Nylon Not a Stretch for the Man Behind Ray Gun. Retrieved from: http://articles.latimes.com/print/1999/mar/03/news/cl-13368

Color Psychology. (2013). Retrieved from: http://www.digitalskratch.com/color-psychology.php

Cox, J. (2001, April 6). Sniff, we're Nylon, and we're downtown. Retrieved from: http://www.medialifemagazine.com:8080/news2001/apr01/apr02/5_fri/news2friday.html

dangerous. (n.d.). Retrieved from: http://dictionary.reference.com/browse/dangerous

different. (n.d.). Retrieved from: http://dictionary.reference.com/browse/different

Dyer, G. (1982). Advertising as Communication. London: Routledge.

Felsenthal, J. (2011). Pink Hair Is All the Rage—Just Like it Was in 1914. Retrieved from: http://www.slate.com/blogs/browbeat/2011/05/12/pink_hair_is_all_the_rage_just_like_it_was_in_1914.html

Halid, E. (2012). Letter from the editor. NYLON Indonesia, January 2012, 6.

Jaskolka, A. (2011). The Picture Book of Body Language: The only language in which people can't lie. Berkshire: Foulsham.

Moeran, B. (2006). More Than Just a Fashion Magazine. Currrent Sociology, 54(5), 725-744.

necklace. (n.d.). Retrieved from: http://dictionary.reference.com/browse/necklaces

Nylon Indonesia Januari 2012. (2012). Jakarta: MPG Media.

Patil, S. B. (2012, January 23). Editor In Chief Responsibilities. Retrieved from: http://www.buzzle.com/articles/editor-in-chief-responsibilities.html

Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials Third Edition. London: SAGE Publications Ltd.

Svendsen, L. (2006). Fashion: A Philosophy. London: Reaktion Books.

Wyn, J., & White, R. (1997). Rethinking Youth. New South Wales: Allen & Unwin Pty Ltd.

young. (n.d.). Retrieved from: http://dictionary.reference.com/browse/young

Downloads

Issue

Vol. 2 No. 1 (2014)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).