Promoting Phoenix Embroidery Surabaya Using a Commercial Website

James Leicester(1*),

(1) Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
(*) Corresponding Author


Phoenix Embroidery Surabaya (PES) is an embroidery industry that was established in 2004. It is located on Simolawang Baru 5/9, Surabaya. It started to embroider denim fabrics. This company needs new markets to fulfill its production targets. This company needs new markets to fulfill its production targets. So far, the markets of PES are garment industries have produced denim fashion for low-class people. A commercial website is a way that I use to help PES in solving its problem. A website is easy to access and can be access by everyone. This advantage can be a benefit for PES to reach many people seeing the existence of PES itself. This website is expected to reach out to garment industries not only for low-class consumers and to gain new markets especially from souvenirs and home decorations industries.


website; marketing tool; promoting; business communication

Full Text:



Armstrong, G., & Kotler, P. (2016). Principles of Marketing. Harlow: Pearson Education Limited.

Bell, M. (2001). Build a Website for Free. Colombus, Ohio: Pearson Education, Inc.

Davis, J. (2001). The Art of Marketing. New Delhi: Crest Publishing House.

Doyle, P. (1998). Marketing Management and Strategy. Harlow: Prentice Hall Europe.

Empowered by color. (n.d.). Retrieved April 15th, 2017 from

Hornby A. S. (2010). Oxford Advanced Learner’s Dictionary New 8th Edition. Oxford: Oxford University Press.

Laudon, K., & Traver, C. G. (2009). E-Commerce 2009: Business, Technology, and Society. New Jersey: Prentice Hall.

Merriam-Webster. (n.d.). Retrieved March 15th, 2017 from

Spritz Web Solutions. (n.d.). Retrieved March 18th, 2017 from



  • There are currently no refbacks.

Supported by:

Indexed in:





Stats (installed since 17 December 2018)
View My Stats