Promoting Phoenix Embroidery Surabaya Using a Commercial Website

Authors

  • James Leicester Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.5.2.60-64

Abstract

Phoenix Embroidery Surabaya (PES) is an embroidery industry that was established in 2004. It is located on Simolawang Baru 5/9, Surabaya. It started to embroider denim fabrics. This company needs new markets to fulfill its production targets. This company needs new markets to fulfill its production targets. So far, the markets of PES are garment industries have produced denim fashion for low-class people. A commercial website is a way that I use to help PES in solving its problem. A website is easy to access and can be access by everyone. This advantage can be a benefit for PES to reach many people seeing the existence of PES itself. This website is expected to reach out to garment industries not only for low-class consumers and to gain new markets especially from souvenirs and home decorations industries.

Author Biography

James Leicester, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

English Department

References

Armstrong, G., & Kotler, P. (2016). Principles of Marketing. Harlow: Pearson Education Limited.

Bell, M. (2001). Build a Website for Free. Colombus, Ohio: Pearson Education, Inc.

Davis, J. (2001). The Art of Marketing. New Delhi: Crest Publishing House.

Doyle, P. (1998). Marketing Management and Strategy. Harlow: Prentice Hall Europe.

Empowered by color. (n.d.). Retrieved April 15th, 2017 from http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

Hornby A. S. (2010). Oxford Advanced Learner’s Dictionary New 8th Edition. Oxford: Oxford University Press.

Laudon, K., & Traver, C. G. (2009). E-Commerce 2009: Business, Technology, and Society. New Jersey: Prentice Hall.

Merriam-Webster. (n.d.). Retrieved March 15th, 2017 from http://www.merriam-webster.com/dictionary/web%20site

Spritz Web Solutions. (n.d.). Retrieved March 18th, 2017 from http://www.spritzweb.com/resources/good-website-characteristics.html

Downloads

Issue

Vol. 5 No. 2 (2017)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).