Increasing the Brand Awareness of Midtown Hotel Surabaya

Authors

  • Sitju Melinda Crishtine Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.6.3.312-316

Keywords:

Vehicle Management, Android, Android Studio, Google Drive, Dropbox, Google Calendar

Abstract

A promotional video is important because it would increase the brand awareness of a product or service for brand awareness is closely associated with promotional tool. The goal here is to promote and introduce the product or service of a business to the public. Midtown Hotel Surabaya is a 3 - star hotel strategically located at Basuki Rahmat Street No. 76, Surabaya. The problem of Midtown Hotel Surabaya is the lack of promotional tools, especially in the form of promotional videos. Additional revenue is expected to increase through the promotional video. The portrayal of the pleasant staying experience one will get in a night is contained in the promotional video of Midtown Hotel Surabaya. The delicacy of food and beverage, comfortable bedding, and fast booking access would be the main selling points of the hotel. The video can be displayed in hotel or wedding exhibitions and Youtube to attract public’s attention of Midtown Hotel Surabaya. Moreover, the video can also be utilized as a sales tool for the sales team on sales visits to companies who have not known about Midtown at all.

Author Biography

Sitju Melinda Crishtine, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

English Department

References

Mullin, B., Hardy, S., & Sutton, W. (2014). Sport Marketing. United States: Human Kinetics.

Ruby, L. (2012). The Beginner’s Guide to Video Marketing. Retrieved June 30, 2018, from

http://rubymarketingsystems.com/pdfs/beginners-guide-to-video-marketing.pdf

Yohn, D. L. (2014). What Great Brands do. San Fransisco, California: Jossey-Bass.

Downloads

Issue

Vol. 6 No. 3 (2018)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).