Increasing the Brand Awareness of Sans Power’s Consumers in its Marketing Booklet
DOI:
https://doi.org/10.9744/katakita.7.1.91-95Abstract
This paper aims at overcoming the problem faced by Sans Power by creating a marketing booklet as the solution. Sans Power is a trading company selling solar-energy products, like solar water pumps and solar panels. It offers a variety of solar water pumps based on the function, which are Submersible Solar Pump, Surface Solar Pump, and Solar Pool Pump. The main problem Sans Power is currently facing is the salespeople find it hard to explain to its customers and prospects about the uniqueness of buying Sans Power’s products. Therefore, a marketing booklet emphasizing the uniqueness of the products would be a solution. The marketing booklet will become the tool for the sales and marketing team to offer the unique benefits the customers can get. It will also make customers know more about Sans Power’s products and services, which can attract them increasing the sales.
Keywords: promotion, promotional tool, marketing booklet, brand, brand awareness, unique selling point.
References
Booklet. Retrieved from http://www.oxforddictionaries.com/definition/english/booklet
Hornor, T. (2012). Tips for Better Sales Booklets. Retrieved from http:// www.business2community.com/marketing/tips-for-better-sales-booklets-0274390#R 1uptM43GLZdf5S2.99
Walsall, M. (n.d.). B2B Marketing. The importance of brochure printing as a marketing tool. Retrieved from https://www.b2bmarketing.net/en-gb/resources/blog/importance-brochure-printing-marketing-tool
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
