Promoting Fave Hotel’s Rungkut Meeting Rooms and Rooms Using a Marketing Booklet

Authors

  • Alexandra Ricci Pradnya Paramita Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.7.2.139-145

Keywords:

beauty vlogger, brand image, purchase intetion.

Abstract

Fave Hotel Rungkut is a 3 – star hotel, located in Jl. Kaliraya Rungkut No. 23 – 25. Fave Hotel Rungkut has 175 total rooms with 169 standar rooms and 6 suite rooms. They also offer 4 medium and 2 large meeting rooms.  Their main competitors are Cleo Business Hotel, Zest Hotel Jemursari, and Amaris Magarejo. The main problem that Fave Hotel Rungkut is facing is the decline of upselling rooms and meeting rooms in September – November 2018. To solve the problem, I made a marketing booklet to help sales team sell the products of Fave Hotel Rungkut. A marketing booklet is made in English and Indonesia in order to make their local and foreign customers understand. This marketing booklet will be useful and helpful for sales and marketing team to promote or show their products to their target market.

 

Keywords: Promotion, Hotel, Marketing Booklet

Author Biography

  • Alexandra Ricci Pradnya Paramita, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

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Published

2019-10-29

Issue

Vol 7, No 2 (2019)

Section

Articles

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