Managing Jasapindah.id Instagram Account Effectively to Increase Its Brand Awareness

Authors

  • Sylvia Pratiwi Laiman Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.7.3.358-363

Keywords:

Kasus bullying semakin marak terjadi di Indonesia, bahkan saat ini prilaku bullying sudah banyak ditemukan pada anak-anak sekolah dasar. Padahal dampak psikologis yang ditimbulkan pada anak bisa sampai seumur hidup. Self-esteem pada anak sangat penting da

Abstract

Jasapindah.id is a relocation service under PT 3 Permata Logistics management. They provide relocation, packing, and warehouse services. However, the main problem that Jasapindah.id faced was the ineffective use of the social media of Instagram. The current Instagram contents were not good because the information needed was not complete, the quality of the picture was low, and the content was not updated regularly. Hence, the solution was managing its Instagram account by giving comprehensive information, improving the quality of the pictures, and making the content schedules. I improved the Instagram contents and pictures based on the theories from Walter and Gioglio (2014) and Simone (2013). After I managed the account, the brand awareness has increased, as proved by the increasing number of followers and accounts who contacted Jasapindah.id through direct messages and comments. Hopefully, the revised Instagram contents can increase the brand awareness of Jasapindah.id and led to better sales.

 

Keyword: brand awareness, social media, Instagram

Author Biography

  • Sylvia Pratiwi Laiman, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

Kokemuller, N. (2019). Marketing Promotional Tools. Retrieved from https://smallbusiness.chron.com/marketing-promotional-tools-60473.html

Rangkuti, F. (2004). The Power of Brands. Jakarta: PT Gramedia Pustaka Utama.

Semenik, R. J. (2002). Promotion and Integrated Marketing Communications. International Thomson Education Group.

Shimp, T. A. (2004). Promotion Management & Marketing Communications.

Simone. (2014). Instagram, Explode Your Business Today. Haven Publishing Group.

Walter, E., & Gioglio, J. (2014). The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. New York, NY: McGraw Hill Professional.

Downloads

Published

2019-12-16

Issue

Vol. 7 No. 3 (2019)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).