Introducing PT. Adikarya Multi Teknologi Mandiri Using a Company Profile

Authors

  • Sheryl Keren Muliadie Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.8.1.39-50

Abstract

PT. Adikarya Multi Teknologi Mandiri is a business-to-business company involved in vacuum coating industry. Its folder-shaped company profile specifically targets purchasing personnels and is tailor made to suit procurement process during an open tender; acting as the extension of a name card. Hence, the company profile pays special attention to design that enables easy reading which showcases the company’s products and services. Texts are kept short and fully focused on highlighting the company’s unique selling preposition to entice offers. The design is based on Gestalt’s Principle and Contemporary Color Theory by Steven Bleicher, while the text follows Sally Hogshead’s Fascinate: How to Make Your Brand Impossible to Resist and Blythe’s Essential of Marketing.

 

Keyword: Business to business, Company Profile, Short Company Profile

Author Biography

  • Sheryl Keren Muliadie, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

     

References

Bleicher, S. (2012). Contemporary color: theory & use. Clifton Park (NY): Delmar cengage learning.

Blythe, J., & Martin, J. (2019). Essentials of marketing. Harlow, United Kingdom: Pearson Education.

Company Profile Definition: What You Need to Know and More. (2016, November 18). Retrieved from https://www.companyprofilewriter.com/company-profile- definition/.

Kotler, P. (2006). B2B brand management. Heidelberg: Springer.

Kriyantono, R. (2008). Public relations writing: teknik produksi media public relations dan publisitas korporat. Jakarta: Kencana.

Soegaard, M. (n.d.). Laws of proximity, uniform connectedness, and continuation – gestalt principles (2). Retrieved from https://www.interaction-design.org/literature/ article/laws-of-proximity-uniform-connectedness-and-continuation-gestalt- principles-2.

Steffens, R. (n.d.). What to include in your company profile. Retrieved from https:// www.bluleadz.com/blog/what-to-include-in-your-company-profile.

Writtenhouse, S. (2018, November 26). How to write a company profile and the templates you need. Retrieved from https://www.makeuseof.com/tag/company-profile-templates/.

Zambas, J. (2019, October 3). How to write a company profile in 10 simple steps. Retrieved from https://www.careeraddict.com/write-company-profile.

Downloads

Published

2020-03-29

Issue

Vol 8, No 1 (2020)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).