Kata Kita: Journal of Language, Literature, and Teaching
type: channel
description: Kata Kita (e-ISSN 2598-7801) is a nationally accredited journal published four times a year (March, June, September, and December) by the English Department, Faculty of Humanities and Creative Industries, Petra Christian University, Indonesia. It presents articles on the study of language, literature, and teaching. Its objective is to provide a forum to publish academic works. Appropriate subjects include, but not limited to, analysis, studies, application of theories, research or project reports. An attempt is made to maintain a balanced coverage of language, literature, and teaching issues as long as the topic is academically sound.
publisher: Institute of Research and Community Outreach - Petra Christian University
language: en
publication name: Kata Kita: Journal of Language, Literature, and Teaching
issn: 2598-7801
copyright: Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
items: Nature as Divine Hope: A Transcendental Perspective of Hope is the Thing with Feathers
items: Asam Garam: A Short Film Screenplay Adapted from Dee Lestari’s Short Story About the Journey Through Grief
items: The Translation of Laskar Pelangi into The Rainbow Troops
items: Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women
items: Increasing the Brand Awareness of Petra Production House through Events
items: Illocutionary Acts in the Instagram Captions of Taylor Swift's Eras Tour Promotions
items: The Expected Gender Roles on the Main Characters and Their Responses in Queen of Tears
items: What Lies Under the White Lights: A Screenplay Exploring the Effects of Post-TruthFound in False Allegations Online Using the Crime Genre
items: Onodera Punpun’s Changing Forms: A Reflection of Emotional and Psychological Growth in Oyasumi Punpun
items: Increasing the Brand Awareness of Grand Nature Residence Real Estate Developer through Facebook Ads
items: Speech Acts in Emma Watson’s Interview with People/Entertainment Weekly Network (PEN)
items: Increasing Brand Awareness of Petra Production House through Instagram Feeds
items: The Impacts of Othering on the Hybrids and Their Coping Mechanisms in Tokyo Ghoul
items: The Representation of Virtues and Vices of the Characters in Deadly 7 Inside Me (2021)
items: Translation Strategies in the Indonesian Version of We Love Disney Album
items: Increasing Waroung Sehat’s Brand Awareness by Creating USP-Based TikTok Catalogue and Contents
items: Indonesian YouTube Viewers’ Interpretation of the Law of Assumption
items: Listen To Us
items: Sweet, Sweet Legacy!
items: Dalam Diam, Kita Bicara
items: S&K Berlaku
items: Cultural Equivalence and Humor
items: Power Relations in Perpustakaan Ajaib Bibbi Bokken by Jostein Gaarder and Klaus Hagerup
items: The Swear Words Used by Gordon Ramsay in Hell's Kitchen Episode of Sushi Showdown
items: Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store
items: Nothing Lasts Forever: A Children Book About the Loss of Attachment
items: The Portrayal of Class Struggle in Money Heist
items: The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age
items: Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment
items: Simon Cowell’s Compliments in American Idol, Season 8, Episode 1

Nature as Divine Hope: A Transcendental Perspective of Hope is the Thing with Feathers
type: item
description: Emily Dickinson's poem Hope is the Thing with Feathers depicts hope as a powerful presence within the human soul that endures under any circumstances. However, the poem's natural symbolism can also be used to portray hope as a spiritual energy inherent in the human spirit. The purpose of this paper is to investigate the poem's transcendental significance by looking at how natural elements serve as a medium for connecting human experience to spiritual values. This analysis draws on Buell’s conception of transcendentalist aesthetics to interpret Emily’s use of nature as a spiritual medium, employing Lawrence Buell’s Literary Transcendentalism: Style and Vision in the American Renaissance (1973) as its primary theoretical framework. In addition, the interpretation uses Christian symbolic tradition as an intertextual reference to highlight the spiritual resonance of the poem's imagery, without addressing biblical texts as sources of religious doctrine. The findings show that Emily uses nature as a type of spiritual reflection to mediate the link between humans and the divine. As a result, the bird in the poem serves as more than just a sign of hope; it can also be regarded as symbolically resonating with depictions of the Holy Spirit, who sustains hope within the human soul.
subject: Articles
  topic: section
subject: Holy Bible
  topic: keywords
subject: hope
  topic: keywords
subject: human experience
  topic: keywords
subject: nature
  topic: keywords
subject: spiritual reflection
  topic: keywords
subject: transcendentalism
  topic: keywords
creator: Kornelia Sandra Permata
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 168
ending page: 174
doi: 10.9744/katakita.14.1.168-174

Asam Garam: A Short Film Screenplay Adapted from Dee Lestari’s Short Story About the Journey Through Grief
type: item
description: This creative work, a short film screenplay adapted from Dee Lestari’s short story Asam Garam, explores the experience of loss and its impact on an individual’s life, the journey through grief, and the process of overcoming grief toward acceptance. These elements are elaborated through a short film screenplay grounded in Kübler-Ross’s (2014) theory of loss and stages of grief, as well as the dual process model of coping with bereavement proposed by Stroebe and Schut (1999). The screenplay is also developed using the adaptation principles outlined by Hutcheon (2006) and Desmond and Hawkes (2006). The narrative centers on Gaspar, a skeptical journalist mourning the death of his father, who is assigned to interview the owner of a popular shop in Papua that sells a mysterious black salt said to make anyone cry without reason. His encounter with the shop owner gradually enables him to accept his loss. This story demonstrates that multiple losses can lead to a series of subsequent losses that shape an individual’s psychological wounds, that the grieving process varies across individuals and is inherently non-linear, and that crying can serve as an initial step toward healing.
subject: Articles
  topic: section
subject: acceptance
  topic: keywords
subject: adaptation
  topic: keywords
subject: grief
  topic: keywords
subject: loss
  topic: keywords
subject: short film screenplay
  topic: keywords
creator: Deby Christi
creator: Dwi Setiawan
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 153
ending page: 159
doi: 10.9744/katakita.14.1.153-159

The Translation of Laskar Pelangi into The Rainbow Troops
type: item
description: This study examines the translation of metaphors in the Indonesian novel Laskar Pelangi (The Rainbow Troops) by Andrea Hirata and its English translation by Angie Kilbane. The primary objective of this research is to analyze the translation from Indonesian into English and to determine whether the meanings are preserved across both versions. AI was used to look for the data containing metaphorical expressions, but the result obtained was that not all sentences contained metaphorical expressions. The data consist of both sentences containing metaphorical expressions and without ones. The data were analyzed using a qualitative approach. The analysis is guided by the meaning in the translation framework proposed by Bowker (2023) and supported by Harris’s (2018) theory of metaphor. The finding is that the sentences without metaphorical expressions are translated with and without changes without significant loss of meaning. The metaphors are translated into metaphor-to-metaphor translation, metaphor-to-non-metaphor translation, and metaphor-to-simile translation.
subject: Articles
  topic: section
subject: meaning
  topic: keywords
subject: metaphor
  topic: keywords
subject: source text
  topic: keywords
subject: target text
  topic: keywords
creator: Ida Ayu Made Chintya Prema Saraswati
creator: Julia Eka Rini
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 139
ending page: 145
doi: 10.9744/katakita.14.1.139-145

Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women
type: item
description: This study examines how women’s language features, based on Lakoff’s (2004) theory, are used in Dove U.S. YouTube campaigns, “My Beauty My Say.” Using a qualitative method, the study analyzes spoken utterances from five monologue-style campaign videos. Four language features were found in the campaign: lexical hedges or fillers, “empty” adjectives, intensifiers, and emphatic stress. These features are used in two main ways. In terms of function, women use these features to indicate hesitation or uncertainty, to highlight personal experiences and feelings, and to express strong emotions in a soft and polite manner. In terms of context, these features are used to describe the speakers themselves. In conclusion, Dove U.S.’s YouTube campaign videos demonstrate the use of language features that align with women’s language. Future research should include additional campaigns to provide a broader and clearer understanding of how women’s language features are used in campaign videos.
subject: Articles
  topic: section
subject: Dove campaigns
  topic: keywords
subject: gender
  topic: keywords
subject: Lakoff
  topic: keywords
subject: sociolinguistics
  topic: keywords
subject: women’s language features
  topic: keywords
creator: Lislie Angelina Setiawati
creator: Henny Putri Saking Wijaya
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 133
ending page: 138
doi: 10.9744/katakita.14.1.133-138

Increasing the Brand Awareness of Petra Production House through Events
type: item
description: Petra Production House (PPH) is a newly rebranded student film organization within Petra Christian University (PCU). Its main problem is a lack of brand awareness among the broader student body, evidenced by poor event attendance. To validate this issue, the writer has conducted a survey targeting university students. The results confirmed low recognition of PPH, with over 50% unaware of the organization, and revealed preferences for casual, community-based film events. The implemented solution was a series of movie night events enhanced with interactive elements such as discussion boards and snacks. This strategy targeted PCU students interested in film and casual events, using Instagram, group chats, and peer promotion as channels. The effectiveness of this solution was measured through post-event surveys, showing an increase in brand recognition and high enjoyment. Attendance increased fourfold compared to prior events, and over 90% of attendees recommended future events. The benefits include improved visibility, deeper audience engagement, and stronger brand perception.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: event marketing
  topic: keywords
subject: film screening
  topic: keywords
subject: Petra Production House
  topic: keywords
subject: student engagement
  topic: keywords
subject: traditional marketing
  topic: keywords
creator: Yehezkiel Brandon Limina Lay
creator: Henny Putri Saking Wijaya
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 97
ending page: 102
doi: 10.9744/katakita.14.1.97-102

Illocutionary Acts in the Instagram Captions of Taylor Swift's Eras Tour Promotions
type: item
description: The study analyzes the use of illocutionary acts in the Taylor Swift’s Eras Tour Instagram captions. It aims to examine the types and patterns of illocutionary acts used in the captions. The writer is interested in understanding the intention behind Swift’s words in the Instagram captions. In analyzing the data, the writer applied Yule’s classification of illocutionary acts (1996) and employed a qualitative approach. A total of 24 Instagram captions related to the Eras Tour were selected and analyzed. The findings reveal that representative, commissive, and expressive acts were used in the captions. These illocutionary acts allowed Swift to express gratitude, state facts, and make promises. In addition, the writer identified five patterns of illocutionary acts in the captions. The study concludes that Swift uses Instagram captions not only to inform and announce her tour but also to express her feelings and promise to meet her fans.
subject: Articles
  topic: section
subject: Eras Tour
  topic: keywords
subject: Illocutionary Act
  topic: keywords
subject: Instagram Captions
  topic: keywords
subject: Utterances
  topic: keywords
creator: Meliana Oktaviani Susilo
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 91
ending page: 96
doi: 10.9744/katakita.14.1.91-96

The Expected Gender Roles on the Main Characters and Their Responses in Queen of Tears
type: item
description: Queen of Tears, 2024’s top k-drama, explores a unique couple dynamic: a conglomerate heiress marries a village man. This article examines the expected gender roles imposed on Baek Hyun Woo and Hong Hae In , and their responses. The findings indicate that modern society still expects Baek Hyun Woo to be the breadwinner and the head of the family, while Hong Hae In is expected to be a homemaker and submissive. Baek Hyun Woo shows conformity to the expectations as he internalizes his roles. However, Hong Hae In shows ambiguity, performing nonconformity yet also conforming to gender roles in situations where it benefits her. The study concludes that traditional gender roles expectation persists in modern Korean society. Individuals are able to respond through nonconformity and conformity, driven by internalized values and beneficial considerations.
subject: Articles
  topic: section
subject: expectations of gender roles
  topic: keywords
subject: Korean gender ideology
  topic: keywords
subject: traditional gender roles
  topic: keywords
creator: Aurel Valensia Hartono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 84
ending page: 90
doi: 10.9744/katakita.14.1.84-90

What Lies Under the White Lights: A Screenplay Exploring the Effects of Post-TruthFound in False Allegations Online Using the Crime Genre
type: item
description: Post-Truth can be easily observed manifesting in the current era in various forms. False allegations serve as one form of this theory taking place, one which impact can be prominently seen today. This creative work, a screenplay of the crime genre, discusses this by using it as an ever present dread present in multiple aspects of the story. Alexander Nugraha is faced with a false allegations case rooted in Post-Truth, where he is constantly thwarted with other forms of Post-Truth in his city. It hinders his success in figuring out the case until he is forced to realize his reality and starts to see the world for what it is, full of Post-Truth and falsehoods. With this realization, Alexander is able to figure out the right path, solve the case, and defeat the Post-Truth problem in front of him.
subject: Articles
  topic: section
subject: crime genre
  topic: keywords
subject: false allegations
  topic: keywords
subject: post-truth
  topic: keywords
creator: Andrew Nathanael Tanojo
creator: Ribut Basuki
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 71
ending page: 78
doi: 10.9744/katakita.14.1.71-78

Onodera Punpun’s Changing Forms: A Reflection of Emotional and Psychological Growth in Oyasumi Punpun
type: item
description: Oyasumi Punpun by Inio Asano is a slice-of-life manga that explores psychological depth through its protagonist, Onodera Punpun. This study examines the symbolic meanings behind Punpun’s eight changing forms and how they reflect his emotional and psychological states. The visual contrast between Punpun and other realistically drawn characters sparked interest in exploring these forms. Using Erikson’s Psychosocial Development Theory, Punpun’s growth is categorized into school age, adolescence, and young adulthood. Semiotic analysis is also applied to interpret the connotations, denotations, and myths behind each form. The findings show his transformations mirror inner struggles, childhood reflects innocence and dependency, adolescence shows identity confusion through three distinct forms and young adulthood presents emotional turmoil and eventual acceptance. These symbolic shifts reveal how manga effectively portrays mental health and emotional development.
subject: Articles
  topic: section
subject: manga
  topic: keywords
subject: mental health
  topic: keywords
subject: psychological state
  topic: keywords
subject: psychosocial development
  topic: keywords
subject: semiotics
  topic: keywords
creator: Michelle Carolina Wahyudi
creator: Setefanus Suprajitno
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 62
ending page: 70
doi: 10.9744/katakita.14.1.62-70

Increasing the Brand Awareness of Grand Nature Residence Real Estate Developer through Facebook Ads
type: item
description: This thesis addresses the low brand awareness of Grand Nature Residence, a new real estate project in Sidoarjo. Despite using Instagram and TikTok, the company failed to reach its main target, financially capable young adults, due to a mismatch between platform use and audience behavior. Through semi-structured interviews and questionnaires, the research identified key USPs: strategic location and strong investment potential. To solve this, two Facebook Ads tools were developed: an introductory video and an FAQ post, leveraging Facebook’s precise audience targeting. These tools were crafted to convey the USPs using relevant visuals, language, and narrative. This approach enhances message relevance, exposure, and engagement. By aligning message, medium, and audience, the solution is expected to improve brand visibility and increase buyer interest.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: Facebook Ads
  topic: keywords
subject: real estate
  topic: keywords
subject: Unique Selling Propositions
  topic: keywords
creator: Michelle Gracia Hory
creator: Jusuf Imam Ibrahim
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 57
ending page: 61
doi: 10.9744/katakita.14.1.57-61

Speech Acts in Emma Watson’s Interview with People/Entertainment Weekly Network (PEN)
type: item
description: Speech acts are very important in daily conversation. In this study, the writer analyzes Emma Watson’s speech acts in the interview with People/Entertainment Weekly Network (PEN). The analysis used speech acts theory by Searle (1969, as cited in Yule, 1996). The writer found that the speaker only used three types of speech acts, which are representatives, expressives, and commissives. The writer found that the most frequently used type of speech acts were representatives. The writer did not find the declarations and directives types in Emma's speech since Emma did not have the authority or some kind of institutional role to be able to affect and change a certain condition through her utterances. In the interview, she also did not need help that required her to order someone to do something for her. Therefore, the writer found that the most frequently used type of speech acts were representatives.
subject: Articles
  topic: section
subject: Emma Watson
  topic: keywords
subject: interview
  topic: keywords
subject: speech acts
  topic: keywords
creator: Reychelin Lea Jawar
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 51
ending page: 56
doi: 10.9744/katakita.14.1.51-56

Increasing Brand Awareness of Petra Production House through Instagram Feeds
type: item
description: The writers aimed at helping a movie production company called Petra Production House (PPH) under the management of Faculty of Humanities and Creative Industries, Petra Christian University. After discussion with the representative of PPH, it was found that PPH lacks resources in digital marketing. Therefore, PPH has not performed well in promoting its brand on Instagram. Ultimately, the client wants the writers to improve PPH’s Instagram feeds quality. After conducting a survey, most respondents answered that they did not recognize PPH and thought the overall Instagram feeds were uninteresting. To solve this, the writers proposed a solution in improving the quality of PPH’s Instagram feeds by focusing on PPH’s Instagram posts, stories, captions, and hashtags. The writers used the respondents’ answers and theories of social media copywriting (Bly, 2020) and typography (Büyükpehli̇van, 2024) among others. After the implementation of the solution, the writers found that it had a positive impact.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: Instagram content
  topic: keywords
subject: Instagram feeds
  topic: keywords
subject: social media marketing
  topic: keywords
subject: visual design
  topic: keywords
creator: Nicholas
creator: Herwindy Maria Tedjaatmadja
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 44
ending page: 50
doi: 10.9744/katakita.14.1.44-50

The Impacts of Othering on the Hybrids and Their Coping Mechanisms in Tokyo Ghoul
type: item
description: This paper analyzes the impacts of othering on human-ghoul hybrids in Tokyo Ghoul and the coping mechanisms they develop to deal with the impacts. The topic was chosen because the text’s plot is directly driven by the impacts of othering. The applied concepts are taken from Said’s “othering”, Bhabha’s mimicry, hybridity & ambivalence, and Glissant’s rhizomatic identity. The main impacts of othering are alienation and aggression. Alienation forces hybrids into a normless state, in which they are powerless. They become more aggressive to resist threats posed by humans and ghouls. The main coping mechanism developed by the hybrids is to build identities that mimic the pure parties. In conclusion, the hybrids experience othering. Therefore, they are alienated and are forced to become aggressive to resist the othering. The aforementioned factors impact the hybrids negatively. Thus, they cope by mimicking the norms of the “self” to develop rhizomatic identities.
subject: Articles
  topic: section
subject: aggression
  topic: keywords
subject: alienation
  topic: keywords
subject: hybridity
  topic: keywords
subject: othering
  topic: keywords
subject: rhizomatic identity
  topic: keywords
creator: Michael
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 36
ending page: 43
doi: 10.9744/katakita.14.1.36-43

The Representation of Virtues and Vices of the Characters in Deadly 7 Inside Me (2021)
type: item
description: This study explores how the virtues and vices of the main characters are represented in Deadly 7 Inside Me and why the main characters exercise them. This webtoon is interesting to analyze because of how it portrays the characters’ virtues and vices. Both Jonathan Haidt’s “Moral Foundation” theory and Carl Jung’s “Moral Dualism” theory are applied in the analysis. This study reveals that the main characters’ virtues and vices based on moral dualism, are aligned with the six moral foundations, which are Care/Harm, Loyalty/Betrayal, Fairness/Cheating, Authority/Subversion, Sanctity/Degradation, and Liberty/Oppression. This study also reveals that empathy, a sense of justice, lack of self-control, desire for dominance, and moral disobedience, trigger their virtues and vices. In conclusion, these findings show that people cannot be purely virtuous or vicious because they have virtues and vices within them.
subject: Articles
  topic: section
subject: fantasy genre
  topic: keywords
subject: moral dualism
  topic: keywords
subject: moral foundation
  topic: keywords
subject: representation of vices and virtues
  topic: keywords
subject: Webtoon
  topic: keywords
creator: Fedrick Chandra
creator: Theophilus Joko Riyanto
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 27
ending page: 35
doi: 10.9744/katakita.14.1.27-35

Translation Strategies in the Indonesian Version of We Love Disney Album
type: item
description: This qualitative study discusses the translation strategies in the Indonesian version of We Love Disney album using Baker’s (2018) theory. This study analyzes the chorus of each song from the album to disclose the translation strategies employed in the translation of the twelve English songs from the We Love Disney album into the Indonesian version, along with the suitability of the strategies in terms of meaning and form. The writers used seven out of eight translation strategies by Baker (2018).The findings show that the translator used translations by a more general word, more neutral/less expressive word, paraphrase using related word, paraphrase using unrelated word, and omission. Moreover, the strategies were accurately used in terms of meaning in more than half of the data. In terms of form, nine out of twelve songs failed to meet both rhymes and syllables requirements.
subject: Articles
  topic: section
subject: Disney
  topic: keywords
subject: song translation
  topic: keywords
subject: translation strategy
  topic: keywords
subject: We Love Disney
  topic: keywords
creator: Erlinda Suryaning Giri
creator: Ivonne Muliawati Harsono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 20
ending page: 26
doi: 10.9744/katakita.14.1.20-26

Increasing Waroung Sehat’s Brand Awareness by Creating USP-Based TikTok Catalogue and Contents
type: item
description: Waroung Sehat is an online business selling imported herbal supplements to customers aged 30–70 who seek natural solutions for their illnesses. Despite having quality products and online presence on platforms like Shopee, the company struggles with low brand awareness, worsened by a banned TikTok account, as well as weak, outdated contents. To validate the problem, the writer distributed a questionnaire through Google Forms. The responses confirmed poor awareness, unclear product information, and low brand recognition. The proposed solutions for this issue are USP-based TikTok contents and catalogue. This project includes three major changes to its catalogue, video contents, and carousels optimized for TikTok’s algorithm and video shopping. This approach is effective because it matches TikTok’s content style, boosts visibility, and communicates clear product benefits. Moreover, it is also affordable and sustainable for the company’s limited resources. By applying this strategy, Waroung Sehat can rebuild its TikTok presence, attract attention, increase engagement and sales, and turn digital visibility into real business growth.
subject: Articles
  topic: section
subject: Brand Awareness
  topic: keywords
subject: Catalogue
  topic: keywords
subject: Carousel
  topic: keywords
subject: USP
  topic: keywords
subject: Video
  topic: keywords
creator: Ferren Janice Chen
creator: Ivonne Muliawati Harsono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 14
ending page: 19
doi: 10.9744/katakita.14.1.14-19

Indonesian YouTube Viewers’ Interpretation of the Law of Assumption
type: item
description: This study examines how Indonesian YouTube audiences interpret Neville Goddard’s Law of Assumption and explores how creators’ creative domestication strategies shape audience reception. Using a descriptive qualitative approach and content analysis of 250 comments extracted from three YouTube channels, the study applies Venuti’s domestication and foreignization framework. The findings indicate that Republic Creator achieves procedural effectiveness, although this is accompanied by a reduction in meaning. Manifest with Lang demonstrates a balance between conceptual understanding and practical application, while Kunci Hidup reveals conceptual and technical gaps in audience comprehension. Based on the sampled Indonesian YouTube channels analyzed, the results suggest a trade-off between accessibility and depth of understanding when the Law of Assumption is simplified in digital spaces.
subject: Articles
  topic: section
subject: Law of Assumption
  topic: keywords
subject: domestication
  topic: keywords
subject: Venuti
  topic: keywords
subject: YouTube Indonesia
  topic: keywords
creator: Levina Lailani Suprapto
creator: Julia Eka Rini
rights: Copyright (c) 2026 Levina Lailani Suprapto, Julia Eka Rini https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 254
ending page: 261
doi: 10.9744/katakita.14.2.254-261

Listen To Us
type: item
description: This creative work, in the form of a short screenplay, examines how a government’s developmental plan can spark collective resistance. Despite the Indonesian government’s efforts to improve social welfare through a series of infrastructure development projects known as the National Strategic Project (PSN), these initiatives can still face opposition from the local rural communities, even if they are as important as healthcare facilities. This resistance stems from factors such as a lack of public participation, environmental degradation, human rights violations, or other intangible losses. This creative work addresses two main problems within the story. Firstly, how the protagonist, Uus, becomes a catalyst for a collective action against a hospital development plan; and secondly, how he navigates the stages of grief after his wife’s death. The work employs theoretical frameworks of Everyday Resistance and the Stages of Grief to analyze these problems. In conclusion, the creative work highlights the emergence of resistance against a benevolent healthcare facility in a rural village, illustrating that grief can be leveraged to mobilize community resistance in the face of development.
subject: Articles
  topic: section
subject: developmentalism
  topic: keywords
subject: hospital
  topic: keywords
subject: everyday resistance
  topic: keywords
subject: grief
  topic: keywords
subject: community
  topic: keywords
creator: Gilbert Jeremy Karley
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Gilbert Jeremy Karley, Liem Satya Limanta https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 262
ending page: 274
doi: 10.9744/katakita.14.2.262-274

Sweet, Sweet Legacy!
type: item
description: This creative thesis aims to illustrate how family dynamics shape individuals’ base behaviors that would further determine their personal growth and development. The story goes with three siblings as main characters, Issa, Dru, and Ade, who mock their elder relatives for fighting over inheritance on the day of the burial of their late grandmother. This one-act play uses dramatic comedy. I use Bowen Family Systems theory in portraying family dynamics in my creative work. The family dynamics are passed down to Issa, Dru, and Ade through multigenerational transmission process, differentiation of self, sibling position, and nuclear family emotional process. The family dynamics shape Issa into a parentified child, Dru into an insolent middle child, and Ade into an emotionally avoidant child. This play underscores the importance of acknowledging the patterns and dynamics within ourselves that determine our growth and development.
subject: Articles
  topic: section
subject: Bowen family systems
  topic: keywords
subject: Family dynamics
  topic: keywords
subject: Growth and development
  topic: keywords
subject: One-act play
  topic: keywords
creator: Ellara Yusea Ananda
creator: Jenny Mochtar
rights: Copyright (c) 2026 Ellara Yusea Ananda, Jenny Mochtar https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 241
ending page: 247
doi: 10.9744/katakita.14.2.241-247

Dalam Diam, Kita Bicara
type: item
description: Mental health has become a prominent issue in contemporary Indonesian society. Cognitive distortion is one of the mental health problems that is often considered normal by the public, even though it significantly affects the way individuals think about and interpret problems. This study aims to help the public better understand the symptoms, impacts, and ways of addressing cognitive distortions in everyday life. By using short stories as a medium, readers are expected to more easily comprehend cognitive distortions and develop empathy toward those who experience them. The author employs the theory of the Ten Forms of Twisted Thinking, which outlines various types of cognitive distortions present in human thinking, as well as The Daily Mood Log, which focuses on the process of reconstructing negative thoughts into healthier and more adaptive ones. These two theories support the writing of three short stories entitled Hari Baik Untuk Mati, Karyawan Teladan, and Mimpi Indah. Each short story features a different main character in terms of age, background, and personal conflict, but experience cognitive distortions.
subject: Articles
  topic: section
subject: cognitive distortion
  topic: keywords
subject: mental health
  topic: keywords
subject: short stories
  topic: keywords
creator: Priska Amalia
creator: Jenny Mochtar
rights: Copyright (c) 2026 Priska Amalia, Jenny Mochtar https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 248
ending page: 253
doi: 10.9744/katakita.14.2.248-253

S&K Berlaku
type: item
description: In Indonesia, excessive shopping has increased due to consumer culture, which has led to the widespread use of online loans with a notably high tendency for borrowers to fail to make payments. In researching for this creative work, we tackle the problem of consumer culture and how to break free from its influence. Using Slater's (1997) and Baudrillard's (1998) theories of consumer culture as a framework, this creative work illustrates how people use online loans not only to make purchases but also to elevate their social standing and win praise from their peers. This creative work also explores the fatal consequences of using online loans, as the main character faces a series of terror after failing to repay his online loan debt and is forced into confrontation with an organ trafficking syndicate disguised as debt collectors.
subject: Articles
  topic: section
subject: consumer culture
  topic: keywords
subject: consumptive behavior
  topic: keywords
subject: online loans
  topic: keywords
subject: social status
  topic: keywords
creator: Aulia Rahmadhiyan
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Aulia Rahmadhiyan, Liem Satya Limanta https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 202
ending page: 208
doi: 10.9744/katakita.14.2.202-208

Cultural Equivalence and Humor
type: item
description: This research analyses the translation procedures of humor in Roald Dahl's novel Matilda from English to Indonesian, focusing on how these procedures maintain or alter the humorous effect for child readers. Utilising Peter Newmark's translation theory, particularly his concepts of translation methods and various translation procedures, the study employs a qualitative descriptive-comparative approach. The primary data source comprises the English original and the Indonesian translated version of Matilda. Findings indicate that the translator predominantly uses Literal Translation for universally visual and hyperbolic humor, while relying heavily on Adaptation, Cultural Equivalent, Compensation, and Expansion for wordplay, cultural references, or ambiguous humor. The analysis reveals a dynamic balance between communicative and semantic methods, generally succeeding in preserving Dahl's unique, often dark, humor for Indonesian child readers. Despite some instances of reduction, the core comedic effect is largely retained, highlighting the crucial role of adaptive procedures in ensuring cross-cultural humor transfer in children's literature.
subject: Articles
  topic: section
subject: Children's literatur
  topic: keywords
subject: humor
  topic: keywords
subject: translation
  topic: keywords
creator: Priska Adisti Anggitaning Widhi
rights: Copyright (c) 2026 Priska Adisti Anggitaning Widhi https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 275
ending page: 281
doi: 10.9744/katakita.14.2.275-281

Power Relations in Perpustakaan Ajaib Bibbi Bokken by Jostein Gaarder and Klaus Hagerup
type: item
description: Young Adult (YA) literature is a relatively new genre in Indonesia. However, the development of YA literature in USA demonstrates that this popular genre is not merely entertaining but also possesses aesthetic value and the potential to address relevant sociocultural issues. One notable work reflecting the development of YA literature is Bibbi Bokken's Magic Library by Jostein Gaarder and Klaus Hagerup which was translated into Indonesian in 2016. The story is set in the world of libraries and not only entertains but also raises power dynamics through the interactions between two cousins, namely Nils and Berit. Therefore, this study aims to illustrate how power relations are depicted in the story and how the characters respond when confronted with these power relations. As the results, there are three types of power relations in the book using Michel Foucault's theory: power relations over discourse, thought, and discipline through literary culture.
subject: Articles
  topic: section
subject: Culture
  topic: keywords
subject: Power Relations
  topic: keywords
subject: Young Adult Literature
  topic: keywords
creator: Nokiamy Sesena Tamba
rights: Copyright (c) 2026 Nokiamy Sesena Tamba https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 228
ending page: 233
doi: 10.9744/katakita.14.2.228-233

The Swear Words Used by Gordon Ramsay in Hell's Kitchen Episode of Sushi Showdown
type: item
description: This study analyzes the swear words used by Gordon Ramsay in the Hell’s Kitchen episode titled Sushi Showdown. Using Battistella’s (2005) theory, this research identifies the types of swear words he uses, including epithets, profanity, vulgarity, and obscenity. The data were taken from Gordon Ramsay’s utterances during the cooking challenge in the episode and analyzed using a qualitative approach. This study also counts how many times each type of swear word appears. The research found that Gordon Ramsay used all types of swear words: Epithets, Profanity, Vulgarity, and Obscenity. However, the highest frequency is obscenity, such as fuck you, fuck me, fuck off. This “fuck” word is very common in English and is quite often used in daily interactions. In conclusion, Gordon Ramsay’s use of swear words in Sushi Showdown reflects his communication style in managing stress and authority in a professional kitchen. Rather than serving purely as insults, the swear words function to highlight mistakes, push performance, and maintain control during service. This research can be useful for students and future researchers who are interested in language use, swearing, and communication in TV shows.
subject: Articles
  topic: section
subject: Swear words
  topic: keywords
subject: Gordon Ramsay
  topic: keywords
subject: Hell's Kitchen
  topic: keywords
creator: Kristina Tedja
creator: Jusuf Imam Ibrahim
rights: Copyright (c) 2026 Kristina Tedja, Jusuf Imam Ibrahim https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 222
ending page: 227
doi: 10.9744/katakita.14.2.222-227

Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store
type: item
description: This study aims to analyze the types of code-switching used in Instagram captions of male and female perfume advertisements by C&F Store. It focuses on identifying the types used and any differences or similarities between the two. The theory by Hoffmann (2014) divides code-switching into inter-sentential, intra-sentential, and emblematic switching. A total of 40 captions of 20 male and 20 female were manually collected and analyzed using a qualitative approach. Inter-sentential switching appeared 40 times and intra-sentential 39 times; emblematic switching did not appear. No major differences were found between male and female captions, likely due to a shared marketing style or template. This study aims to help readers understand code-switching in Indonesian social media advertising and encourage future research on platforms like TikTok or YouTube.
subject: Articles
  topic: section
subject: Code-Switching
  topic: keywords
subject: instagram caption
  topic: keywords
subject: advertisements
  topic: keywords
subject: gender
  topic: keywords
subject: ABC analysis
  topic: keywords
creator: Matthew Siswanto
creator: Aylanda Hidayati Dwi Nugroho
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 79
ending page: 83
doi: 10.9744/katakita.14.1.79-83

Nothing Lasts Forever: A Children Book About the Loss of Attachment
type: item
description: The loss of an attachment figure, whether a person, pet, or place, is a profound challenge that destabilizes a child's sense of security. This paper explores the creation of Nothing Lasts Forever, a series of five picture books designed to help children navigate grief using magical realism and John Bowlby’s attachment theory. The work demonstrates that loss manifests functionally as protest (anger and denial) and despair (withdrawal), which are necessary distress signals. By utilizing a creative practice-based methodology, the project illustrates how a caregiver’s support as a "safe haven" and "secure base" allows children to form continuing bonds. Grounded in psychological principles, this series serves as a therapeutic tool for fostering emotional resilience.
subject: Articles
  topic: section
subject: loss of attachment
  topic: keywords
subject: children's picture book
  topic: keywords
subject: magical realism
  topic: keywords
subject: separation distress
  topic: keywords
subject: continuing bond
  topic: keywords
creator: Kevin Rahardja
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kevin Rahardja, Liem Satya Limanta https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 216
ending page: 221
doi: 10.9744/katakita.14.2.216-221

The Portrayal of Class Struggle in Money Heist
type: item
description: ABSTRACT This study explores the portrayal of class struggle in Money Heist (2017) using Karl Marx’s (1848/1969) theory on class struggle. This study analyzes the series using a qualitative approach to uncover how the characters' backgrounds and actions reflect structural inequality within capitalist society. Key findings show that the characters experience precarity, exclusion, and lack of recognition that shape their struggles and decisions. The act of printing money at the Royal Mint is presented as a form of resistance against the state’s monopoly over value creation. The study also found collective resistance forming through the exposure of state violence and manipulation. This study concludes that Money Heist functions as a critique of capitalism, showing how marginalization can produce resistance under oppressive systems. This study concludes that Money Heist functions as a critique of capitalism, showing how marginalization can produce resistance under oppressive systems.
subject: Articles
  topic: section
subject: alienation
  topic: keywords
subject: class struggle
  topic: keywords
subject: Marx
  topic: keywords
subject: poverty
  topic: keywords
subject: precarity
  topic: keywords
subject: resistance
  topic: keywords
creator: Jeremy Kayne Valiant
creator: Setefanus Suprajitno
rights: Copyright (c) 2026 Jeremy Kayne Valiant, Setefanus Suprajitno https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 209
ending page: 215
doi: 10.9744/katakita.14.2.209-215

The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age
type: item
description: The social media viral effect requires movie producers to consider achieving excellence in narrative art as well as incorporating measures for increasing the popularity and profitability of their work. In this script, Behind the Feed, the phenomenon of viral effect is demonstrated through a character named Lintang, a film graduate who utilizes viral effect through buying counterfeit views and followers to save a shelter for street kids, help take care of her family, and entice film companies. This qualitative narrative investigation applies theories related to Deception Behavior Theory and Image Repair Theory in incorporating aspects of how manipulating viral effect leads to a degradation of professional trust and relations. Restoration comes through admitting a mistake, taking corrective actions, and restoring a definition of success based on qualitative aspects opposed to quantity.
subject: Articles
  topic: section
subject: film industry
  topic: keywords
subject: mental health
  topic: keywords
subject: social media
  topic: keywords
subject: virality
  topic: keywords
subject: virality manipulation
  topic: keywords
creator: Viony Wijaya
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 160
ending page: 167
doi: 10.9744/katakita.14.1.160-167

Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment
type: item
description: This study examines code-switching patterns used by Indonesian finance influencers Felicia Putri Tjiasaka and Timothy Ronald in their YouTube videos on crypto investment. Drawing on Hoffmann's (1991) framework, it analyzes their bilingual linguistic repertoire through intra-sentential, inter-sentential, and emblematic switching. Qualitative analysis of transcribed videos revealed that intra-sentential switching dominates (92.47% for Felicia, 95.79% for Timothy). Felicia employs code-switching to foster engagement and relatability, blending Indonesian with English for audience closeness. Conversely, Timothy uses English technical terms to enhance clarity, accuracy, and professional credibility in financial explanations. While both heavily utilize code-switching, their strategies diverge: engagement versus expertise. These findings highlight code-switching as a strategic tool for personal branding and effective bilingual communication in digital crypto investment education on YouTube.
subject: Articles
  topic: section
subject: bilingual
  topic: keywords
subject: code-switching
  topic: keywords
subject: crypto investment
  topic: keywords
subject: linguistic repertoire
  topic: keywords
subject: YouTube
  topic: keywords
creator: Samuel Yosafat Wibisono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 146
ending page: 152
doi: 10.9744/katakita.14.1.146-152

Simon Cowell’s Compliments in American Idol, Season 8, Episode 1
type: item
description: This study examines the types and characteristics of compliments used by Simon Cowell in American Idol, Season 8, Episode 1. The study is based on the idea that compliments functioned not only to give a positive evaluation but also play an important role in media communication. This study aims to answer two research questions. Using a qualitative approach, all the data were collected from one specific YouTube video, including the whole video’s transcript, then analyzed using a theory of compliments by Alfonzetti (2013). Although Simon Cowell is recognized for his harsh criticism, this study focuses only on how he delivers compliments that shape society’s perception. The way he compliments the contestant has made his compliments more memorable and motivated the contestants. The study reveals that Simon Cowell uses both explicit and implicit compliments and demonstrates all five characteristics of compliments proposed by Alfonzetti (2013).
subject: Articles
  topic: section
subject: Compliment, Types, Characteristics, Function
  topic: keywords
creator: Yuki Yoremasa Andrea
rights: Copyright (c) 2026 Yuki Yoremasa Andrea https://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 183
ending page: 190
doi: 10.9744/katakita.14.2.183-190