Kata Kita: Journal of Language, Literature, and Teaching
type: channel
description: Kata Kita (e-ISSN 2598-7801) is a nationally accredited journal published four times a year (March, June, September, and December) by the English Department, Faculty of Humanities and Creative Industries, Petra Christian University, Indonesia. It presents articles on the study of language, literature, and teaching. Its objective is to provide a forum for students to publish their academic works. Appropriate subjects include, but not limited to, analysis, studies, application of theories, research or project reports. An attempt is made to maintain a balanced coverage of language, literature, and teaching issues as long as the topic is academically sound.
publisher: Institute of Research and Community Outreach - Petra Christian University
language: en
publication name: Kata Kita: Journal of Language, Literature, and Teaching
issn: 2598-7801
copyright: Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
items: Nature as Divine Hope: A Transcendental Perspective of Hope is the Thing with Feathers
items: Asam Garam: A Short Film Screenplay Adapted from Dee Lestari’s Short Story About the Journey Through Grief
items: The Translation of Laskar Pelangi into The Rainbow Troops
items: Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women
items: Increasing the Brand Awareness of Petra Production House through Events
items: Illocutionary Acts in the Instagram Captions of Taylor Swift's Eras Tour Promotions
items: The Expected Gender Roles on the Main Characters and Their Responses in Queen of Tears
items: What Lies Under the White Lights: A Screenplay Exploring the Effects of Post-TruthFound in False Allegations Online Using the Crime Genre
items: Onodera Punpun’s Changing Forms: A Reflection of Emotional and Psychological Growth in Oyasumi Punpun
items: Increasing the Brand Awareness of Grand Nature Residence Real Estate Developer through Facebook Ads
items: Speech Acts in Emma Watson’s Interview with People/Entertainment Weekly Network (PEN)
items: Increasing Brand Awareness of Petra Production House through Instagram Feeds
items: The Impacts of Othering on the Hybrids and Their Coping Mechanisms in Tokyo Ghoul
items: The Representation of Virtues and Vices of the Characters in Deadly 7 Inside Me (2021)
items: Translation Strategies in the Indonesian Version of We Love Disney Album
items: Increasing Waroung Sehat’s Brand Awareness by Creating USP-Based TikTok Catalogue and Contents
items: Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store
items: The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age
items: Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment
items: A Sociolinguistic Study of Swear Words Used by Carroll Shelby to His Superiors and Subordinate in Ford v Ferrari.
items: The Hero and Villain Gender Stereotypes in Jumbo Animation Film
items: Defying Expectations: Gender Roles and the Balance of Masculine and Feminine Traits in Disney’s Mulan (2020)
items: Doublespeak in the Public Statements of Indonesia's Public Officials: A Post-truth Phenomenon
items: Presupposition Analysis in Instagram Captions of L’oreal Paris Colorsonic Hair-Coloring Device Advertisement
items: Performing Identity and Concealment: Kim Mo-Mi’s Shifting Selves and the Illusion of Freedom in Mask Girl
items: Power and Resistance in A Singapore Film: La Luna
items: Figurative Language in Love and Deepspace Instagram Advertisements
items: Coming Home: A Screenplay Exploring Effects of Parental Divorce to Adult Children’s Perception of Romantic Relationship
items: Cancer of Eden: A Novel on Parental Absence in a Child’s Development
items: Narcissistic Attitudes of Disney Villainesses in Serena Valentino’s Series

Nature as Divine Hope: A Transcendental Perspective of Hope is the Thing with Feathers
type: item
description: Emily Dickinson's poem Hope is the Thing with Feathers depicts hope as a powerful presence within the human soul that endures under any circumstances. However, the poem's natural symbolism can also be used to portray hope as a spiritual energy inherent in the human spirit. The purpose of this paper is to investigate the poem's transcendental significance by looking at how natural elements serve as a medium for connecting human experience to spiritual values. This analysis draws on Buell’s conception of transcendentalist aesthetics to interpret Emily’s use of nature as a spiritual medium, employing Lawrence Buell’s Literary Transcendentalism: Style and Vision in the American Renaissance (1973) as its primary theoretical framework. In addition, the interpretation uses Christian symbolic tradition as an intertextual reference to highlight the spiritual resonance of the poem's imagery, without addressing biblical texts as sources of religious doctrine. The findings show that Emily uses nature as a type of spiritual reflection to mediate the link between humans and the divine. As a result, the bird in the poem serves as more than just a sign of hope; it can also be regarded as symbolically resonating with depictions of the Holy Spirit, who sustains hope within the human soul.
subject: Articles
  topic: section
subject: Holy Bible
  topic: keywords
subject: hope
  topic: keywords
subject: human experience
  topic: keywords
subject: nature
  topic: keywords
subject: spiritual reflection
  topic: keywords
subject: transcendentalism
  topic: keywords
creator: Kornelia Sandra Permata
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 168
ending page: 174
doi: 10.9744/katakita.14.1.168-174

Asam Garam: A Short Film Screenplay Adapted from Dee Lestari’s Short Story About the Journey Through Grief
type: item
description: This creative work, a short film screenplay adapted from Dee Lestari’s short story Asam Garam, explores the experience of loss and its impact on an individual’s life, the journey through grief, and the process of overcoming grief toward acceptance. These elements are elaborated through a short film screenplay grounded in Kübler-Ross’s (2014) theory of loss and stages of grief, as well as the dual process model of coping with bereavement proposed by Stroebe and Schut (1999). The screenplay is also developed using the adaptation principles outlined by Hutcheon (2006) and Desmond and Hawkes (2006). The narrative centers on Gaspar, a skeptical journalist mourning the death of his father, who is assigned to interview the owner of a popular shop in Papua that sells a mysterious black salt said to make anyone cry without reason. His encounter with the shop owner gradually enables him to accept his loss. This story demonstrates that multiple losses can lead to a series of subsequent losses that shape an individual’s psychological wounds, that the grieving process varies across individuals and is inherently non-linear, and that crying can serve as an initial step toward healing.
subject: Articles
  topic: section
subject: acceptance
  topic: keywords
subject: adaptation
  topic: keywords
subject: grief
  topic: keywords
subject: loss
  topic: keywords
subject: short film screenplay
  topic: keywords
creator: Deby Christi
creator: Dwi Setiawan
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 153
ending page: 159
doi: 10.9744/katakita.14.1.153-159

The Translation of Laskar Pelangi into The Rainbow Troops
type: item
description: This study examines the translation of metaphors in the Indonesian novel Laskar Pelangi (The Rainbow Troops) by Andrea Hirata and its English translation by Angie Kilbane. The primary objective of this research is to analyze the translation from Indonesian into English and to determine whether the meanings are preserved across both versions. AI was used to look for the data containing metaphorical expressions, but the result obtained was that not all sentences contained metaphorical expressions. The data consist of both sentences containing metaphorical expressions and without ones. The data were analyzed using a qualitative approach. The analysis is guided by the meaning in the translation framework proposed by Bowker (2023) and supported by Harris’s (2018) theory of metaphor. The finding is that the sentences without metaphorical expressions are translated with and without changes without significant loss of meaning. The metaphors are translated into metaphor-to-metaphor translation, metaphor-to-non-metaphor translation, and metaphor-to-simile translation.
subject: Articles
  topic: section
subject: meaning
  topic: keywords
subject: metaphor
  topic: keywords
subject: source text
  topic: keywords
subject: target text
  topic: keywords
creator: Ida Ayu Made Chintya Prema Saraswati
creator: Julia Eka Rini
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 139
ending page: 145
doi: 10.9744/katakita.14.1.139-145

Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women
type: item
description: This study examines how women’s language features, based on Lakoff’s (2004) theory, are used in Dove U.S. YouTube campaigns, “My Beauty My Say.” Using a qualitative method, the study analyzes spoken utterances from five monologue-style campaign videos. Four language features were found in the campaign: lexical hedges or fillers, “empty” adjectives, intensifiers, and emphatic stress. These features are used in two main ways. In terms of function, women use these features to indicate hesitation or uncertainty, to highlight personal experiences and feelings, and to express strong emotions in a soft and polite manner. In terms of context, these features are used to describe the speakers themselves. In conclusion, Dove U.S.’s YouTube campaign videos demonstrate the use of language features that align with women’s language. Future research should include additional campaigns to provide a broader and clearer understanding of how women’s language features are used in campaign videos.
subject: Articles
  topic: section
subject: Dove campaigns
  topic: keywords
subject: gender
  topic: keywords
subject: Lakoff
  topic: keywords
subject: sociolinguistics
  topic: keywords
subject: women’s language features
  topic: keywords
creator: Lislie Angelina Setiawati
creator: Henny Putri Saking Wijaya
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 133
ending page: 138
doi: 10.9744/katakita.14.1.133-138

Increasing the Brand Awareness of Petra Production House through Events
type: item
description: Petra Production House (PPH) is a newly rebranded student film organization within Petra Christian University (PCU). Its main problem is a lack of brand awareness among the broader student body, evidenced by poor event attendance. To validate this issue, the writer has conducted a survey targeting university students. The results confirmed low recognition of PPH, with over 50% unaware of the organization, and revealed preferences for casual, community-based film events. The implemented solution was a series of movie night events enhanced with interactive elements such as discussion boards and snacks. This strategy targeted PCU students interested in film and casual events, using Instagram, group chats, and peer promotion as channels. The effectiveness of this solution was measured through post-event surveys, showing an increase in brand recognition and high enjoyment. Attendance increased fourfold compared to prior events, and over 90% of attendees recommended future events. The benefits include improved visibility, deeper audience engagement, and stronger brand perception.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: event marketing
  topic: keywords
subject: film screening
  topic: keywords
subject: Petra Production House
  topic: keywords
subject: student engagement
  topic: keywords
subject: traditional marketing
  topic: keywords
creator: Yehezkiel Brandon Limina Lay
creator: Henny Putri Saking Wijaya
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 97
ending page: 102
doi: 10.9744/katakita.14.1.97-102

Illocutionary Acts in the Instagram Captions of Taylor Swift's Eras Tour Promotions
type: item
description: The study analyzes the use of illocutionary acts in the Taylor Swift’s Eras Tour Instagram captions. It aims to examine the types and patterns of illocutionary acts used in the captions. The writer is interested in understanding the intention behind Swift’s words in the Instagram captions. In analyzing the data, the writer applied Yule’s classification of illocutionary acts (1996) and employed a qualitative approach. A total of 24 Instagram captions related to the Eras Tour were selected and analyzed. The findings reveal that representative, commissive, and expressive acts were used in the captions. These illocutionary acts allowed Swift to express gratitude, state facts, and make promises. In addition, the writer identified five patterns of illocutionary acts in the captions. The study concludes that Swift uses Instagram captions not only to inform and announce her tour but also to express her feelings and promise to meet her fans.
subject: Articles
  topic: section
subject: Eras Tour
  topic: keywords
subject: Illocutionary Act
  topic: keywords
subject: Instagram Captions
  topic: keywords
subject: Utterances
  topic: keywords
creator: Meliana Oktaviani Susilo
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 91
ending page: 96
doi: 10.9744/katakita.14.1.91-96

The Expected Gender Roles on the Main Characters and Their Responses in Queen of Tears
type: item
description: Queen of Tears, 2024’s top k-drama, explores a unique couple dynamic: a conglomerate heiress marries a village man. This article examines the expected gender roles imposed on Baek Hyun Woo and Hong Hae In , and their responses. The findings indicate that modern society still expects Baek Hyun Woo to be the breadwinner and the head of the family, while Hong Hae In is expected to be a homemaker and submissive. Baek Hyun Woo shows conformity to the expectations as he internalizes his roles. However, Hong Hae In shows ambiguity, performing nonconformity yet also conforming to gender roles in situations where it benefits her. The study concludes that traditional gender roles expectation persists in modern Korean society. Individuals are able to respond through nonconformity and conformity, driven by internalized values and beneficial considerations.
subject: Articles
  topic: section
subject: expectations of gender roles
  topic: keywords
subject: Korean gender ideology
  topic: keywords
subject: traditional gender roles
  topic: keywords
creator: Aurel Valensia Hartono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 84
ending page: 90
doi: 10.9744/katakita.14.1.84-90

What Lies Under the White Lights: A Screenplay Exploring the Effects of Post-TruthFound in False Allegations Online Using the Crime Genre
type: item
description: Post-Truth can be easily observed manifesting in the current era in various forms. False allegations serve as one form of this theory taking place, one which impact can be prominently seen today. This creative work, a screenplay of the crime genre, discusses this by using it as an ever present dread present in multiple aspects of the story. Alexander Nugraha is faced with a false allegations case rooted in Post-Truth, where he is constantly thwarted with other forms of Post-Truth in his city. It hinders his success in figuring out the case until he is forced to realize his reality and starts to see the world for what it is, full of Post-Truth and falsehoods. With this realization, Alexander is able to figure out the right path, solve the case, and defeat the Post-Truth problem in front of him.
subject: Articles
  topic: section
subject: crime genre
  topic: keywords
subject: false allegations
  topic: keywords
subject: post-truth
  topic: keywords
creator: Andrew Nathanael Tanojo
creator: Ribut Basuki
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 71
ending page: 78
doi: 10.9744/katakita.14.1.71-78

Onodera Punpun’s Changing Forms: A Reflection of Emotional and Psychological Growth in Oyasumi Punpun
type: item
description: Oyasumi Punpun by Inio Asano is a slice-of-life manga that explores psychological depth through its protagonist, Onodera Punpun. This study examines the symbolic meanings behind Punpun’s eight changing forms and how they reflect his emotional and psychological states. The visual contrast between Punpun and other realistically drawn characters sparked interest in exploring these forms. Using Erikson’s Psychosocial Development Theory, Punpun’s growth is categorized into school age, adolescence, and young adulthood. Semiotic analysis is also applied to interpret the connotations, denotations, and myths behind each form. The findings show his transformations mirror inner struggles, childhood reflects innocence and dependency, adolescence shows identity confusion through three distinct forms and young adulthood presents emotional turmoil and eventual acceptance. These symbolic shifts reveal how manga effectively portrays mental health and emotional development.
subject: Articles
  topic: section
subject: manga
  topic: keywords
subject: mental health
  topic: keywords
subject: psychological state
  topic: keywords
subject: psychosocial development
  topic: keywords
subject: semiotics
  topic: keywords
creator: Michelle Carolina Wahyudi
creator: Setefanus Suprajitno
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 62
ending page: 70
doi: 10.9744/katakita.14.1.62-70

Increasing the Brand Awareness of Grand Nature Residence Real Estate Developer through Facebook Ads
type: item
description: This thesis addresses the low brand awareness of Grand Nature Residence, a new real estate project in Sidoarjo. Despite using Instagram and TikTok, the company failed to reach its main target, financially capable young adults, due to a mismatch between platform use and audience behavior. Through semi-structured interviews and questionnaires, the research identified key USPs: strategic location and strong investment potential. To solve this, two Facebook Ads tools were developed: an introductory video and an FAQ post, leveraging Facebook’s precise audience targeting. These tools were crafted to convey the USPs using relevant visuals, language, and narrative. This approach enhances message relevance, exposure, and engagement. By aligning message, medium, and audience, the solution is expected to improve brand visibility and increase buyer interest.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: Facebook Ads
  topic: keywords
subject: real estate
  topic: keywords
subject: Unique Selling Propositions
  topic: keywords
creator: Michelle Gracia Hory
creator: Jusuf Imam Ibrahim
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 57
ending page: 61
doi: 10.9744/katakita.14.1.57-61

Speech Acts in Emma Watson’s Interview with People/Entertainment Weekly Network (PEN)
type: item
description: Speech acts are very important in daily conversation. In this study, the writer analyzes Emma Watson’s speech acts in the interview with People/Entertainment Weekly Network (PEN). The analysis used speech acts theory by Searle (1969, as cited in Yule, 1996). The writer found that the speaker only used three types of speech acts, which are representatives, expressives, and commissives. The writer found that the most frequently used type of speech acts were representatives. The writer did not find the declarations and directives types in Emma's speech since Emma did not have the authority or some kind of institutional role to be able to affect and change a certain condition through her utterances. In the interview, she also did not need help that required her to order someone to do something for her. Therefore, the writer found that the most frequently used type of speech acts were representatives.
subject: Articles
  topic: section
subject: Emma Watson
  topic: keywords
subject: interview
  topic: keywords
subject: speech acts
  topic: keywords
creator: Reychelin Lea Jawar
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 51
ending page: 56
doi: 10.9744/katakita.14.1.51-56

Increasing Brand Awareness of Petra Production House through Instagram Feeds
type: item
description: The writers aimed at helping a movie production company called Petra Production House (PPH) under the management of Faculty of Humanities and Creative Industries, Petra Christian University. After discussion with the representative of PPH, it was found that PPH lacks resources in digital marketing. Therefore, PPH has not performed well in promoting its brand on Instagram. Ultimately, the client wants the writers to improve PPH’s Instagram feeds quality. After conducting a survey, most respondents answered that they did not recognize PPH and thought the overall Instagram feeds were uninteresting. To solve this, the writers proposed a solution in improving the quality of PPH’s Instagram feeds by focusing on PPH’s Instagram posts, stories, captions, and hashtags. The writers used the respondents’ answers and theories of social media copywriting (Bly, 2020) and typography (Büyükpehli̇van, 2024) among others. After the implementation of the solution, the writers found that it had a positive impact.
subject: Articles
  topic: section
subject: brand awareness
  topic: keywords
subject: Instagram content
  topic: keywords
subject: Instagram feeds
  topic: keywords
subject: social media marketing
  topic: keywords
subject: visual design
  topic: keywords
creator: Nicholas
creator: Herwindy Maria Tedjaatmadja
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 44
ending page: 50
doi: 10.9744/katakita.14.1.44-50

The Impacts of Othering on the Hybrids and Their Coping Mechanisms in Tokyo Ghoul
type: item
description: This paper analyzes the impacts of othering on human-ghoul hybrids in Tokyo Ghoul and the coping mechanisms they develop to deal with the impacts. The topic was chosen because the text’s plot is directly driven by the impacts of othering. The applied concepts are taken from Said’s “othering”, Bhabha’s mimicry, hybridity & ambivalence, and Glissant’s rhizomatic identity. The main impacts of othering are alienation and aggression. Alienation forces hybrids into a normless state, in which they are powerless. They become more aggressive to resist threats posed by humans and ghouls. The main coping mechanism developed by the hybrids is to build identities that mimic the pure parties. In conclusion, the hybrids experience othering. Therefore, they are alienated and are forced to become aggressive to resist the othering. The aforementioned factors impact the hybrids negatively. Thus, they cope by mimicking the norms of the “self” to develop rhizomatic identities.
subject: Articles
  topic: section
subject: aggression
  topic: keywords
subject: alienation
  topic: keywords
subject: hybridity
  topic: keywords
subject: othering
  topic: keywords
subject: rhizomatic identity
  topic: keywords
creator: Michael
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 36
ending page: 43
doi: 10.9744/katakita.14.1.36-43

The Representation of Virtues and Vices of the Characters in Deadly 7 Inside Me (2021)
type: item
description: This study explores how the virtues and vices of the main characters are represented in Deadly 7 Inside Me and why the main characters exercise them. This webtoon is interesting to analyze because of how it portrays the characters’ virtues and vices. Both Jonathan Haidt’s “Moral Foundation” theory and Carl Jung’s “Moral Dualism” theory are applied in the analysis. This study reveals that the main characters’ virtues and vices based on moral dualism, are aligned with the six moral foundations, which are Care/Harm, Loyalty/Betrayal, Fairness/Cheating, Authority/Subversion, Sanctity/Degradation, and Liberty/Oppression. This study also reveals that empathy, a sense of justice, lack of self-control, desire for dominance, and moral disobedience, trigger their virtues and vices. In conclusion, these findings show that people cannot be purely virtuous or vicious because they have virtues and vices within them.
subject: Articles
  topic: section
subject: fantasy genre
  topic: keywords
subject: moral dualism
  topic: keywords
subject: moral foundation
  topic: keywords
subject: representation of vices and virtues
  topic: keywords
subject: Webtoon
  topic: keywords
creator: Fedrick Chandra
creator: Theophilus Joko Riyanto
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 27
ending page: 35
doi: 10.9744/katakita.14.1.27-35

Translation Strategies in the Indonesian Version of We Love Disney Album
type: item
description: This qualitative study discusses the translation strategies in the Indonesian version of We Love Disney album using Baker’s (2018) theory. This study analyzes the chorus of each song from the album to disclose the translation strategies employed in the translation of the twelve English songs from the We Love Disney album into the Indonesian version, along with the suitability of the strategies in terms of meaning and form. The writers used seven out of eight translation strategies by Baker (2018).The findings show that the translator used translations by a more general word, more neutral/less expressive word, paraphrase using related word, paraphrase using unrelated word, and omission. Moreover, the strategies were accurately used in terms of meaning in more than half of the data. In terms of form, nine out of twelve songs failed to meet both rhymes and syllables requirements.
subject: Articles
  topic: section
subject: Disney
  topic: keywords
subject: song translation
  topic: keywords
subject: translation strategy
  topic: keywords
subject: We Love Disney
  topic: keywords
creator: Erlinda Suryaning Giri
creator: Ivonne Muliawati Harsono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 20
ending page: 26
doi: 10.9744/katakita.14.1.20-26

Increasing Waroung Sehat’s Brand Awareness by Creating USP-Based TikTok Catalogue and Contents
type: item
description: Waroung Sehat is an online business selling imported herbal supplements to customers aged 30–70 who seek natural solutions for their illnesses. Despite having quality products and online presence on platforms like Shopee, the company struggles with low brand awareness, worsened by a banned TikTok account, as well as weak, outdated contents. To validate the problem, the writer distributed a questionnaire through Google Forms. The responses confirmed poor awareness, unclear product information, and low brand recognition. The proposed solutions for this issue are USP-based TikTok contents and catalogue. This project includes three major changes to its catalogue, video contents, and carousels optimized for TikTok’s algorithm and video shopping. This approach is effective because it matches TikTok’s content style, boosts visibility, and communicates clear product benefits. Moreover, it is also affordable and sustainable for the company’s limited resources. By applying this strategy, Waroung Sehat can rebuild its TikTok presence, attract attention, increase engagement and sales, and turn digital visibility into real business growth.
subject: Articles
  topic: section
subject: Brand Awareness
  topic: keywords
subject: Catalogue
  topic: keywords
subject: Carousel
  topic: keywords
subject: USP
  topic: keywords
subject: Video
  topic: keywords
creator: Ferren Janice Chen
creator: Ivonne Muliawati Harsono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 14
ending page: 19
doi: 10.9744/katakita.14.1.14-19

Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store
type: item
description: This study aims to analyze the types of code-switching used in Instagram captions of male and female perfume advertisements by C&F Store. It focuses on identifying the types used and any differences or similarities between the two. The theory by Hoffmann (2014) divides code-switching into inter-sentential, intra-sentential, and emblematic switching. A total of 40 captions of 20 male and 20 female were manually collected and analyzed using a qualitative approach. Inter-sentential switching appeared 40 times and intra-sentential 39 times; emblematic switching did not appear. No major differences were found between male and female captions, likely due to a shared marketing style or template. This study aims to help readers understand code-switching in Indonesian social media advertising and encourage future research on platforms like TikTok or YouTube.
subject: Articles
  topic: section
subject: Code-Switching
  topic: keywords
subject: instagram caption
  topic: keywords
subject: advertisements
  topic: keywords
subject: gender
  topic: keywords
subject: ABC analysis
  topic: keywords
creator: Matthew Siswanto
creator: Aylanda Hidayati Dwi Nugroho
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 79
ending page: 83
doi: 10.9744/katakita.14.1.79-83

The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age
type: item
description: The social media viral effect requires movie producers to consider achieving excellence in narrative art as well as incorporating measures for increasing the popularity and profitability of their work. In this script, Behind the Feed, the phenomenon of viral effect is demonstrated through a character named Lintang, a film graduate who utilizes viral effect through buying counterfeit views and followers to save a shelter for street kids, help take care of her family, and entice film companies. This qualitative narrative investigation applies theories related to Deception Behavior Theory and Image Repair Theory in incorporating aspects of how manipulating viral effect leads to a degradation of professional trust and relations. Restoration comes through admitting a mistake, taking corrective actions, and restoring a definition of success based on qualitative aspects opposed to quantity.
subject: Articles
  topic: section
subject: film industry
  topic: keywords
subject: mental health
  topic: keywords
subject: social media
  topic: keywords
subject: virality
  topic: keywords
subject: virality manipulation
  topic: keywords
creator: Viony Wijaya
creator: Liem Satya Limanta
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 160
ending page: 167
doi: 10.9744/katakita.14.1.160-167

Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment
type: item
description: This study examines code-switching patterns used by Indonesian finance influencers Felicia Putri Tjiasaka and Timothy Ronald in their YouTube videos on crypto investment. Drawing on Hoffmann's (1991) framework, it analyzes their bilingual linguistic repertoire through intra-sentential, inter-sentential, and emblematic switching. Qualitative analysis of transcribed videos revealed that intra-sentential switching dominates (92.47% for Felicia, 95.79% for Timothy). Felicia employs code-switching to foster engagement and relatability, blending Indonesian with English for audience closeness. Conversely, Timothy uses English technical terms to enhance clarity, accuracy, and professional credibility in financial explanations. While both heavily utilize code-switching, their strategies diverge: engagement versus expertise. These findings highlight code-switching as a strategic tool for personal branding and effective bilingual communication in digital crypto investment education on YouTube.
subject: Articles
  topic: section
subject: bilingual
  topic: keywords
subject: code-switching
  topic: keywords
subject: crypto investment
  topic: keywords
subject: linguistic repertoire
  topic: keywords
subject: YouTube
  topic: keywords
creator: Samuel Yosafat Wibisono
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 146
ending page: 152
doi: 10.9744/katakita.14.1.146-152

A Sociolinguistic Study of Swear Words Used by Carroll Shelby to His Superiors and Subordinate in Ford v Ferrari.
type: item
description: This study analyzes how Carroll Shelby uses swear words in Ford v Ferrari, focusing on his interactions with his subordinate and his superiors. Using Pinker’s (2007) types of swear words and Holmes’s (2013) sociolinguistic approach, this study aims to identify the types and frequency of swear words, as well as the social factors and dimensions involved in both interactions. A descriptive qualitative method is applied by analyzing selected scenes from the movie. The findings show that Shelby uses three types of swear words, namely idiomatic, emphatic, and abusive, in interactions with both groups. The results further show that the overall frequency of swear words toward subordinates and superiors is not significantly different. Emphatic swearing is the most dominant type in both interactions, while abusive swearing is used more toward the subordinate. Overall, similarities in swearing patterns are more prominent than differences, showing that swearing is shaped by context and pressure.
subject: Articles
  topic: section
subject: film analysis
  topic: keywords
subject: Ford v Ferrari
  topic: keywords
subject: social dimensions
  topic: keywords
subject: social factors
  topic: keywords
subject: sociolinguistics
  topic: keywords
subject: swear words
  topic: keywords
creator: Michael Jehoshoua Yap
creator: Jusuf Imam Ibrahim
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 119
ending page: 125
doi: 10.9744/katakita.14.1.119-125

The Hero and Villain Gender Stereotypes in Jumbo Animation Film
type: item
description: This article examines gender stereotypes in the depiction of the hero and villain in the Indonesian animated film Jumbo (2025). Using qualitative textual analysis, the study evaluates the characters’ behavior through the theoretical lens of Stuart Hall’s concept of representation and Judith Butler’s gender performativity. The method involves deconstructing the speech acts and performative gestures of two main characters: Meri, the kind-hearted ghost, and Pak Rusli, the corrupt village chief. The findings indicate that the film constructs the characters’ identities through binary oppositions and repeated performative acts. Pak Rusli embodies masculinity defined by the abuse of institutional power, while Meri displays femininity limited to emotional acts and dependence on others. The study concludes that Jumbo ultimately reinforces normative gender ideology.
subject: Articles
  topic: section
subject: animation film
  topic: keywords
subject: gender stereotypes
  topic: keywords
subject: Jumbo
  topic: keywords
subject: performativity
  topic: keywords
subject: representation
  topic: keywords
creator: Necholas David
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 126
ending page: 132
doi: 10.9744/katakita.14.1.126-132

Defying Expectations: Gender Roles and the Balance of Masculine and Feminine Traits in Disney’s Mulan (2020)
type: item
description: This study analyses Disney’s live-action Mulan (2020), focusing on Mulan’s defiance of traditional roles. This movie highlights the theme of female empowerment as she frees herself from conventional female roles. This study examines Mulan’s behaviors that are inconsistent with the expected gender roles, leading to her liberation by embracing both her feminine and masculine traits. This analysis employs two main theories: The social Role theory, which focuses on gender roles, and Confucianism as a supporting concept, to analyze Mulan’s behaviors that are inconsistent with traditional roles. The second one is the Bem Sex Inventory, which identifies the masculine and feminine traits that Mulan embodies, incorporating Giddens’ concept of agency to analyze the ways Mulan liberates herself from the expected roles. The finding reveals that Mulan’s defiance comes from her desire to remain true to herself as she liberates herself by embracing her feminine and masculine traits.
subject: Articles
  topic: section
subject: agency
  topic: keywords
subject: confucianism
  topic: keywords
subject: defiance
  topic: keywords
subject: feminine and masculine traits
  topic: keywords
subject: social roles
  topic: keywords
creator: Vanessa
creator: Jenny Mochtar
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 445
ending page: 453
doi: 10.9744/katakita.13.3.445-453

Doublespeak in the Public Statements of Indonesia's Public Officials: A Post-truth Phenomenon
type: item
description: Doublespeak is a form of linguistic manipulation frequently employed by public officials to obscure truth, evade accountability, and distort reality. In the current post-truth era, where objective facts are often subordinate to political agendas and personal beliefs, this phenomenon has become increasingly prevalent in Indonesia. This article examines the use of doublespeak by Indonesian public officials in mass media statements and analyzes its relationship with the concept of post-truth and power dynamics. Using a schema of language analysis, this study investigates news coverage from major online media platforms regarding critical cases, including the Nusantara Capital City (IKN) project, the Rempang conflict, and the COVID-19 pandemic. The findings demonstrate that officials utilize various forms of doublespeak—primarily euphemism, jargon, and inflated language—to deny scientific evidence, shift responsibility, and frame political narratives. The study concludes that in Indonesia’s contemporary political landscape, doublespeak functions not merely as a rhetorical strategy but as a mechanism of governmentality designed to regulate societal behavior and maintain ideological supremacy in a society increasingly indifferent to absolute truth.
subject: Articles
  topic: section
subject: doublespeak
  topic: keywords
subject: governmentality
  topic: keywords
subject: Indonesian public officials
  topic: keywords
subject: post-truth
  topic: keywords
creator: Muhammad Akbar Dermawan
creator: Ribut Basuki
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 103
ending page: 110
doi: 10.9744/katakita.14.1.103-110

Presupposition Analysis in Instagram Captions of L’oreal Paris Colorsonic Hair-Coloring Device Advertisement
type: item
description: This study analyzes the types of presuppositions and the messages they convey in Instagram captions of L’Oréal Paris Colorsonic Hair-Coloring Device advertisements posted between June 2024 and June 2025. Presupposition refers to assumptions that writers or speakers believe the audience have already known, and it plays an important role in influencing how messages are understood. A total data of twenty-four captions from L’Oréal Paris’s official Instagram account were collected. Using a qualitative approach and Yule’s theory (1996, 2010) the data were analyzed. The findings found five types of presuppositions: existential, lexical, structural, factive, and counterfactual. Existential presupposition appeared the most frequently, followed by lexical and structural presuppositions. Factive and counterfactual presuppositions appeared less often, while non-factive presuppositions were not found. The results show that presuppositions make the product as familiar, trustworthy, and emotionally appealing to the audience. This is done by implying ideas of confidence, beauty, and innovation. In conclusion, presupposition works as an effective strategy because it delivers hidden messages, such as suggesting the product’s quality or benefits, without stating them directly.
subject: Articles
  topic: section
subject: advertisement
  topic: keywords
subject: Colorsonic
  topic: keywords
subject: Instagram captions
  topic: keywords
subject: L’oreal Paris
  topic: keywords
subject: presupposition
  topic: keywords
creator: Nadia Janice Tanjaya
rights: Copyright (c) 2026 Kata Kita: Journal of Language, Literature, and Teaching
date: 2026-03-30
publication date: 2026-03-30
starting page: 111
ending page: 118
doi: 10.9744/katakita.14.1.111-118

Performing Identity and Concealment: Kim Mo-Mi’s Shifting Selves and the Illusion of Freedom in Mask Girl
type: item
description: This study explores the shifting identities of Kim Mo-Mi in the South Korean psychological thriller Mask Girl, focusing on how the protagonist uses literal and symbolic masks to navigate societal beauty standards and reclaim agency. Drawing on Erving Goffman's dramaturgical theory and Anthony Giddens’ agency theory, this research analyzes the meanings behind the masks Mo-Mi wears across three life stages—online performer, surgically altered persona, and prisoner—and investigates the reasons she chooses to keep them. Using close textual and visual analysis, the study finds that Mo-Mi’s masks serve distinct functions: performance, transformation, and survival. The findings reveal that while each mask appears to offer her empowerment or escape, they ultimately reflect the constraints imposed by societal structures and her struggle to assert her identity. The study concludes that the mask, rather than merely concealing appearance, becomes both a tool of agency and a symbol of entrapment within social expectations. In the end, the story shows that real freedom comes not from wearing a mask, but from having the courage to live as her true self without hiding.
subject: Articles
  topic: section
subject: agency
  topic: keywords
subject: beauty standards
  topic: keywords
subject: performing identity
  topic: keywords
subject: shifting identity
  topic: keywords
creator: Saranietha Kadang
creator: Liliek Soelistyo
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 485
ending page: 492
doi: 10.9744/katakita.13.3.485-492

Power and Resistance in A Singapore Film: La Luna
type: item
description: This article discusses a Singapore film, La Luna. This film tells the story of Hanie, a modern business woman from a big city who opens a lingerie shop in a conservative village of Bras Basah. The villagers gradually welcome the shop with open arms. However, the religious leader of the village, Tok Hasan, sees that the store threatens as the religious values of the society, and thus he wants to drive the shop out of the village. Through the story of Hanie, La Luna exposes several important issues such as corrupted power, authoritarian leader, oppression, and resistance. Because of these issues, we are interested in analyzing this film. By using Michel Foucault’s theory of power and resistance and James Scott’s theory of everyday resistance, we investigate the way Tok Hassan exercises his religious power and the way the villagers resist his power. We find out that Tok Hassan exercises his religious power by establishing laws and rules, surveilling the act of villagers and also using violence. In response, the villagers show their resistance by protesting, disobeying and making an ally. Even though it has to be carried out slowly, the action was successful to bring change in the village. All these show that even under oppressive conditions, resistance will always exist in its own way.
subject: Articles
  topic: section
subject: authority
  topic: keywords
subject: disciplinary power
  topic: keywords
subject: everyday act of resistance
  topic: keywords
subject: la luna
  topic: keywords
subject: singapore film
  topic: keywords
creator: Abigail Welby Junuslie
creator: Setefanus Suprajitno
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 477
ending page: 484
doi: 10.9744/katakita.13.3.477-484

Figurative Language in Love and Deepspace Instagram Advertisements
type: item
description: This study analyzes the use of figurative language in Instagram advertisement posts by the official Love and Deepspace account. The aim of this study is to identify the types of figurative language based on Harris’ (2018) figurative language theory and explore their meanings within the context of each Instagram post. A qualitative method was applied to analyze 40 Instagram posts. Data collection involved selecting relevant posts, taking screenshots, and collecting sentences containing figurative language. These were categorized according to Harris’ (2018) theory, while Jackson’s (2013) theory of denotation and connotation was used to interpret meaning. Each sentence was also examined alongside visual content to understand how language and imagery work together to convey meaning. The results show that the advertisements used simile, metaphor, metonymy, personification, allusion, and transferred epithet. The figurative language in these advertisements helps build emotional connections, enhance storytelling, create memorable experiences, and encourage participation in limited-time events.
subject: Articles
  topic: section
subject: advertisements
  topic: keywords
subject: figurative language
  topic: keywords
subject: Instagram post
  topic: keywords
creator: Mathilda Regina Tjahjahadi Taslim
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 470
ending page: 476
doi: 10.9744/katakita.13.3.470-476

Coming Home: A Screenplay Exploring Effects of Parental Divorce to Adult Children’s Perception of Romantic Relationship
type: item
description: This thesis and the screenplay written based on the research aims to illustrate how a parents’ act of divorce can severely impact their offspring’s perception of romantic relationships despite having reached the age of adulthood. In this creative work, Tania, the main protagonist, had to witness her parents who seemed perfectly happy together divorce when she was 19. Referring to the theory of relational trauma by Samantha L. Anders, this moment causes a deep trauma for Tania which becomes suppressed and unresolved during later parts of her life. The story emphasizes Tania's struggle towards healing; with healing being a decisional step centered on Tania herself. Thus, the creative work will place the major spotlight on Tania and how she finally has to confront aspects of her unresolved trauma when suddenly receiving a marriage proposal from her boyfriend.
subject: Articles
  topic: section
subject: divorce
  topic: keywords
subject: marriage
  topic: keywords
subject: relational trauma
  topic: keywords
subject: relationship
  topic: keywords
subject: screenplay
  topic: keywords
creator: Feren Faith Chesia
creator: Ribut Basuki
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 463
ending page: 469
doi: 10.9744/katakita.13.3.463-469

Cancer of Eden: A Novel on Parental Absence in a Child’s Development
type: item
description: Up until today, the cases of absent parents are still rising, and many are still unreported. This problem may be caused by the lack of understanding of its effect on children, where parents undermine the importance of caring and nurturing their children. With this case in mind, this creative thesis explores the effects of parental absence in a child’s development, the way their parents or caretaker react, and how the children overcome their psychosocial and emotional troubles. By using John Bowlby’s Attachment Theory, we can recognize the different patterns on different children after being raised without parental figures. This issue will be explored using the dystopian genre and novel form to show how the absence of parents can cause the child characters to be emotionally detached, feel helpless, and seek attention. The reason for these behaviors come from the fact that the children are abandoned by their supposed-caretakers, the aliens, and now live on their own in the facility. At the end, the children are able to tackle their problems by communicating with each other, regulating their emotions, and becoming self aware of their issues.
subject: Articles
  topic: section
subject: absent parenting
  topic: keywords
subject: child development
  topic: keywords
subject: dystopian
  topic: keywords
subject: novel
  topic: keywords
creator: Jenscellin Febiola Wijaya
creator: Dwi Setiawan
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 454
ending page: 462
doi: 10.9744/katakita.13.3.454-462

Narcissistic Attitudes of Disney Villainesses in Serena Valentino’s Series
type: item
description: This study analyzes narcissistic attitudes in five female villain characters in the Disney Villainesses series by Serena Valentino: Evil Queen, Lady Tremaine, Mother Gothel, Cruella, and Ursula. In the Serena Valentino series, initially these five female characters are depicted as good characters, but slowly they become evil characters. With that, this study aims to explore how their narcissistic attitudes such as manipulative, a need for validation and lack of empathy to others slowly develop within them. Otto Kernberg's narcissism theory is used to see how early trauma, feelings of insecurity, and disappointment shape the narcissistic attitudes of the characters, making them manipulative, needing validation, and lacking empathy for others. The results of the analysis show that painful past experiences greatly influence the development of narcissistic attitudes that shape the way they manipulate others, demand validation, and lack empathy for others.
subject: Articles
  topic: section
subject: manipulation
  topic: keywords
subject: narcissistic attitude
  topic: keywords
subject: Otto Kernber
  topic: keywords
subject: Serena Valentino
  topic: keywords
subject: villainesses character
  topic: keywords
creator: Grace Hotmauli Gultom
rights: Copyright (c) 2025 Kata Kita: Journal of Language, Literature, and Teaching
date: 2025-12-30
publication date: 2025-12-30
starting page: 437
ending page: 444
doi: 10.9744/katakita.13.3.437-444