A Company Profile: A Way to Get More Customers for Irama Mas Yamaha Music School Surabaya

Authors

  • Pamela Felita Santoso English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
  • Julia Eka Rini English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

DOI:

https://doi.org/10.9744/katakita.3.3.26-30

Keywords:

Pemasaran, Dynamic Marketing Capabilities, Analisa Pelanggan, SWOT

Abstract

The absence of the Company Profile at Irama Mas Yamaha Music School (IMYMS) is a problem that can lead to several problems in convincing and attracting customers about its credibility and its uniqueness. Most customers only know that Irama Mas is a Yamaha Music School, while actually, it is more than just a music school. As a music company, Irama Mas needs to have more customers to support its successful in a business world. Therefore, the bilingual company profile with some chosen features is made to help IMYMS clearly explain and attract customers about its products and services and market IMYMS. This company profile can also be used as a guidance in making its website since it does not have a website.

Author Biographies

  • Pamela Felita Santoso, English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

    English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

  • Julia Eka Rini, English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

    English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

References

American Association of Law Libraries.(2010).available: http://www.aallnet.org/sections/rips/pdfs/20th-Legal-Research-Teach-In/Presentations-and-Course-Material/Business-Law-Legal-Research/huffnagle-company-profile.pdf. [2014,August 21]

American Association of Law Libraries.(2010).available: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&cad=rja&ved=0CFcQFjAE&url=http%3A%2F%2Fwww.aallnet.org%2Fchapter%2Fcoall%2Fpubs%2Flrc%2Flrc0512.pdf&ei=rHtlUrXdGMiJrQf-4oGwCg&usg=AFQjCNEFBCePs5fbmnt4PjuVjkv-OtR4Gw&sig2=FNpbo1OlbfpVIaqclVyh7. [2014, August 21]

Gladkoff.(2012).How to make a company profile.available:

http://susantiningrum.staff.fkip.uns.ac.id/files/2012/10/how-to-make-a-company-profile.pdf. [2014, August 21]

Gladkoff.(2012).Tips for a writing a company profile.available:

http://www.wordnerds.com.au/2012/01/business-writing-%E2%80%94-tips-for-writing-a-company-profile/ [2014, August 21]

Yamaha music school teens and adults. Retrieved September 23, 2014, from,

http://yamahamusicindonesia.com/courses/yamaha-music-school-teens-and-adults/

Downloads

Issue

Vol. 3 No. 3 (2015)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).