Beauty Standard Construction and its Influence on Consumerism in Indonesia’s Next Top Model

Irene Gloria; Liem Satya Limanta

doi:10.9744/katakita.11.1.104-113

Beauty Standard Construction and its Influence on Consumerism in Indonesia’s Next Top Model

Irene Gloria^(1*), Liem Satya Limanta⁽²⁾,

(1) Petra Christian University
(2) Petra Christian University
(*) Corresponding Author

Abstract

Indonesia's Next Top Model (INTM) is a television program that airs under a license from America's Next Top Model. Through this event, the participants are challenged to show their abilities and talents to become the best model. This event is also part of the symbolic recognition of who is the best and prettiest model. When the contestants' abilities are recognized, they will receive the title of Indonesia's Next Top Model. This thesis aims to analyze the beauty standards determined by the judges in the talent show, Indonesia's Next Top Model, as well as their influence on consumerism.

Keywords

beauty standards; women; consumerism

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DOI: https://doi.org/10.9744/katakita.11.1.104-113