Conversational Strategies Used by Kim Kardashian and Kris Jenner at The New York Times DealBook Conference

Michelle Jevida(1*), Esther Harijanti Kuntjara(2),

(1) Petra Christian University
(2) Petra Christian University
(*) Corresponding Author


This study analyzed the conversational strategies of Kim Kardashian and Kris Jenner at The New York Times conference, focusing on their business-related discussions and exploring similarities and differences based on age and status. Following Coates' (2013) theory, seven strategy aspects were examined: minimal responses, hedges, tag questions, questions, commands and directives, swearing and taboo languages, and compliments. Using a descriptive qualitative approach, the study identified the strategies employed by each speaker. Kim Kardashian used five strategies, while Kris Jenner used six. Overall, the findings indicated more similarity than difference in their conversational strategies, suggesting there are influences from context, status, and age.


age, conference gender, conversational strategies, status

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Coates, J. (2013). Women, men, and language (3rd ed.). Routledge.

Holmes, J. (2013). An introduction to sociolinguistics (4th ed.). Routledge.

New York Times Events. (2019, November 6). Kim Kardashian and Kris Jenner discuss their family’s legacy, the dangers of social media, and more [Video]. YouTube.

The Business of Fashion. (2022b, July 20). Kris Jenner is part of the global fashion industry.

Tikkanen, A. (2022, October 17). Kim Kardashian. Encyclopædia Britannica.

Xu, L. (2009). Power adjustment in professional women’s language: An investigation into the use of directives in the TV-series Cashmere Mafia. [Undergraduate thesis, Kristianstad University]. DIVA Portal.



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