A MARKETING BOOKLET: A SOLUTION TO COPE WITH THE UNCLEAR IDENTITY OF HIGH POINT SERVICED APARTMENT SURABAYA

Authors

  • Panca Aditya Pakaya English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
  • Jusuf I Ibrahim English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

DOI:

https://doi.org/10.9744/katakita.3.3.31-36

Keywords:

Evaluasi Strategi, Analisis SERVO

Abstract

High Point Serviced Apartment is a serviced apartment established in 2010. As a serviced apartment,many people were confused with the identity of High Point, because its name is a serviced apartment but it operates like a hotel. This problem leads to customer confusion and as a result, the occupancy rate in High Point is pretty low. Therefore, High Pointneeds a marketing booklet which contains company overview, product description, and company address. The company overview which contains brief information about High Point will help to clarify the unclear identity, while the product description which contains detailed information about its products and services will help to promote their products and services. The benefit of thismarketing booklet for High Pointis that it can help to clarifyHigh Point’s identity and can help High Point to get new customers

Author Biographies

  • Panca Aditya Pakaya, English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

    English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

  • Jusuf I Ibrahim, English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

    English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia

References

Adkins, Val. (1994). Creating Brochures and Booklets.North Light Books; 1 edition (March 1994)

High Point Serviced Apartment, Types of Rooms, retrieved August 29, 2014, from http://www.highpoint-apartment.com/index.php?p=room

How to Produce a Winning Booklet. Retrieved August 31,2014, from http://www.psprint.com/resources/produce-a-winning-booklet/

Marcus, Katie. Different Types of Booklets for Varied Purposes. Articlecity.com. Retrieved August 29, 2014, from http://www.articlecity.com/articles/marketing/article_4638.shtml

Printing Booklets to Encourage Direct Sales. Retrieved August 31, 2014, from http://www.psprint.com/resources/printing-booklets-direct-sales/

Rebrand, Retrieved from http://www.oxforddictionaries.com/ definition/english/rebrand

Downloads

Issue

Vol. 3 No. 3 (2015)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).