MEANINGS IN THE PROCESS OF SIGNIFICATION OF LANCÔME’S BEAUTY SERUM ADVERTISEMENTS

Cliff Albert Tuna(1*), Esther H Kuntjara(2),


(1) English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
(2) English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
(*) Corresponding Author

Abstract


Through this study, the writer aimed to find out how meanings are created in advertisements video. The three objectives of this study are to find out how meanings are created through verbal expressions, how the visual expressions of the advertisements support the verbal expressions and to find out the differences between the two advertisements. The data used to conduct this study were Lancôme Génifique Serum Advertisement (2009) and Lancôme Advanced Génifique Serum (2013). After analyzing the data with the research questions in mind, the writer found out that meanings in both advertisements are created through the verbal captions and what were visually shown on the advertisement videos. The writer also found out that there were a few differences between the first and second advertisements. The second advertisement provides more appealing visuals, more direct and convincing verbal expressions and more facts and needed information regarding the promoted product. These factors make the second advertisement an improved version of the first one. 


Keywords


Process of Signification, Denotation, Connotation

Full Text:

PDF

References


Chandler, D. (2007). Semiotics The Basics (2nd ed). London: Routledge.

Da Vinci Human Anatomy (n.d.) (2013). Retrieved November 22 2016 from http://humanbodyanatomy.us/da-vinci-human-anatomy/

Human Genetics Structure (n.d.) (2010). Retrieved November 11 2016 from http://scitechdaily.com/study-shows-four-stranded-quadruple-helix-dna-structure-in-human-cells/

Port, R. Linguistics (2000). Retrieved November 15 2016 from http://www.cs.indiana.edu/~port/teach/103/sign.symbol.html

Saussure,F. (1974). Course in General Linguistics. London: Fontana

Storey, J. (2009). Cultural Theory and Popular Culture : An Introduction (5th ed).

What is Metabolism? (n.d.) (2009) Retrieved November 22 2016 from http://www.news-medical.net/life-sciences/What-is-Metabolism.aspx




DOI: https://doi.org/10.9744/katakita.5.1.1-7

Refbacks

  • There are currently no refbacks.


Supported by:

Indexed in:

  

   

Tools:

 



Stats (installed since 17 December 2018)
View My Stats