A Guideline on How to do Market Research for Branding Purposes at Maru Design Agency

Authors

  • Richard Kurniawan Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.8.1.51-63

Keywords:

Silencer, Knalpot Motor, Combinationmuffler

Abstract

This is a final project report on a problem at maru design agency. Maru design is a strategic and brand design agency which provides company with their services of branding and rebranding. The services help their client to create and develop brands and solve the company’s. Their services need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. Guideline is used as procedures by which to determine a course of action. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide a detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and improve maru design.

 

Keywords: Market research guideline, Market Research, Guideline, Branding

Author Biography

Richard Kurniawan, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

English Department

References

Aaker, A,D. (1991). Managing Brand Equity. New York, London: The Free Press.

Aaker, A,D & Moorman, C. (2017). Strategic Market Analysis. United States: John Wiley &Sons, Inc.

Aaker, A,D. & Kumar, V. (1995). Marketing Research. (5th ed.). United States: John Wiley &Sons, Inc.

Burnett, J. (2010). Introducing Marketing. Switzerland, Zurich: the Jacobs Foundation.

Fleisher, C.S. & Bensoussan, B.E. (2003). Strategic and Competitive Analysis. Upper Saddle River, New Jersey: Pearson Education, Inc.

Kotler, P & Armstong, G. (2016). Principles of Marketing. Harlow, England: Pearson Education Limited

Miller, J & Muir, D. (1971). The Business of Brands. Chippenham, Wiltshire: Anthony Rowe Ltd. Inc.

Titley,B. (2015). Complete Business Studies for Cambridge IGCSE & O Level. Glasglow, Great Britain: Bell & Bain Ltd.

Houghton, M. (2013) Cambridge IGCSE Business Studies. Daryaganj, Delhi: Shree Maitrey Printech Pvt.Ltd.

Downloads

Published

2020-03-29

Issue

Vol 8, No 1 (2020)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. 
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).