Linguistic Analysis of Dove Indonesia’s Website and Its Localization
DOI:
https://doi.org/10.9744/katakita.11.2.197-205Keywords:
Corporate Governance, Board Structure, Board Size, Audit Committee Size, Board Nationality Diversity, Intellectual Capital Disclosure, Value Relevance of Accounting Information.Abstract
This paper analyzes the website localization of Dove Indonesia’s website. The study, then, analyzes the adaptation and the translation technique of the translation part that includes the home page and its first next link of the website. In analyzing website localization, the theories that are used are the theory of website localization by Pym (2012) and the translation technique by Molina and Albir (2002). This study found that the website is highly localized with both adaptation and translation. Adaptation includes changes in data and time format, legal inventions, and content. The translation itself uses single and duplet translation techniques. Single technique includes amplification, borrowing, compensation, discursive creation, generalization, literal translation, modulation, particularization, reduction, and transposition. Duplet technique includes compensation and borrowing and reduction and amplification. However, the mostly used translation technique is a single technique, literal translation.References
Hartono, R. (2020). Translation techniques & methods. LPPM UNNES Press.
Molina, L. & Albir, A. H. (2002). Translation techniques revisited: A dynamic and functionalist approach. Meta: Translators' Journal, 47(4), 498-512. https://doi.org/10.7202/008033ar
Pym, A. (2012). Website localizations. In K. Malmkjær & K. Windle (Eds.), The oxford handbook of translation studies (pp. 410–424). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199239306.001.0001
Sandrini, P. (2005). Website localization and translation. Challenges of Multidimensional Translation: Conference Proceedings, 1-8. https://www.euroconferences.info/proceedings/2005_Proceedings/2005_Sandrini_Peter.pdf
Top Brand Award. (n.d.). Top brand index. Frontier. https://www.topbrand-award.com/top-brand-index/
Unilever. (2023). Dove USA. https://www.dove.com/us/en/home.html
Unilever. (2023). Selamat Datang di Dove Indonesia. https://www.dove.com/id/home.html
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).