Linguistic Analysis of Dove Indonesia’s Website and Its Localization

Authors

  • Evita Husodo Petra Christian University
  • Julia Eka Rini Petra Christian University

DOI:

https://doi.org/10.9744/katakita.11.2.197-205

Keywords:

Corporate Governance, Board Structure, Board Size, Audit Committee Size, Board Nationality Diversity, Intellectual Capital Disclosure, Value Relevance of Accounting Information.

Abstract

This paper analyzes the website localization of Dove Indonesia’s website. The study, then, analyzes the adaptation and the translation technique of the translation part that includes the home page and its first next link of the website. In analyzing website localization, the theories that are used are the theory of website localization by Pym (2012) and the translation technique by Molina and Albir (2002). This study found that the website is highly localized with both adaptation and translation. Adaptation includes changes in data and time format, legal inventions, and content. The translation itself uses single and duplet translation techniques. Single technique includes amplification, borrowing, compensation, discursive creation, generalization, literal translation, modulation, particularization, reduction, and transposition. Duplet technique includes compensation and borrowing and reduction and amplification. However, the mostly used translation technique is a single technique, literal translation.

References

Hartono, R. (2020). Translation techniques & methods. LPPM UNNES Press.

Molina, L. & Albir, A. H. (2002). Translation techniques revisited: A dynamic and functionalist approach. Meta: Translators' Journal, 47(4), 498-512. https://doi.org/10.7202/008033ar

Pym, A. (2012). Website localizations. In K. Malmkjær & K. Windle (Eds.), The oxford handbook of translation studies (pp. 410–424). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199239306.001.0001

Sandrini, P. (2005). Website localization and translation. Challenges of Multidimensional Translation: Conference Proceedings, 1-8. https://www.euroconferences.info/proceedings/2005_Proceedings/2005_Sandrini_Peter.pdf

Top Brand Award. (n.d.). Top brand index. Frontier. https://www.topbrand-award.com/top-brand-index/

Unilever. (2023). Dove USA. https://www.dove.com/us/en/home.html

Unilever. (2023). Selamat Datang di Dove Indonesia. https://www.dove.com/id/home.html

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Published

2023-09-04

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Section

Articles