Male and Female Buying Decision Making Processes Seen From BlackBerry Messenger Texts

Authors

  • Deviana Stefani Haryanto English Department, Petra Christian University, Surabaya, Indonesia
  • Jusuf I Ibrahim English Department, Petra Christian University, Surabaya, Indonesia

DOI:

https://doi.org/10.9744/katakita.2.2.15-20

Keywords:

Gallery, interior, basketball, Surabaya

Abstract

This study observes the male and female buying decision making processes seen from BlackBerry Messenger texts. It focuses on the way of how male and female customers make a buying decision in the online shop via BlackBerry Messenger. The data are analyzed by using the theory of the consumer decision-making process by Lamb, Hair, McDaniel (2003) which includes five stages. I found that the female customers have almost two times total more than male customers in the four stages in consumer decision making process. It means, the male decision-making seems to be rational, fast, and attentive for product quality and its function. However, the female decision-making is more emotional, attentive for product surface or outside appearance, and careful for choosing a product she wants to buy. Overall, I know that gender is an important factor that makes the buying processes between both gender groups different.

Author Biographies

  • Deviana Stefani Haryanto, English Department, Petra Christian University, Surabaya, Indonesia
    English Department, Petra Christian University, Surabaya, Indonesia
  • Jusuf I Ibrahim, English Department, Petra Christian University, Surabaya, Indonesia
    English Department, Petra Christian University, Surabaya, Indonesia

References

Amiani, S. & Primanita, R. (2009). Analisa Perilaku Belanja Pria dan Wanita Usia Produktif di Surabaya. (Skripsi No. 35010026/MAN/2009). Skripsi/Undergraduate Thesis, Petra Christian University, Surabaya.

Fraenkel, J.R. & Wallen, N.E. (1993). How to design and evaluate research in education – 2nd Ed. New York: McGraw-Hill

Holmes, J. (2006). Gendered talk at work. Oxford: Blackwell.

Kotler, Philip. (2003). Marketing Management – 11th Ed. New Jersey, USA: Pearson

Kleindl, B.A. & Burrow, J.L. (2005). E-commerce marketing. USA: Thomson

Lamb, C. W., J. F. Hair, C. McDaniel. (2003) Essentials of Marketing – 3th Ed. Canada: Thomson

Puspitasari, D.A. & Fransisca, N. (2011). Analisa perilaku dan pengambilan keputusan pembelian remaja pria dan wanita Surabaya pada produk fashion di toko online melalui Facebook. (Skripsi No. 35010095/MAN/2011). Skripsi/Undergraduate Thesis, Petra Christian University, Surabaya.

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Issue

Vol. 2 No. 2 (2014)

Section

Articles

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