Promoting SPELL ELC Using a Marketing Booklet

Authors

  • Arniescza Utomo Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya

DOI:

https://doi.org/10.9744/katakita.7.1.85-90

Keywords:

Customer Satisfaction With Retail Store, Store Loyalty, In-Store Customer Experience, Sephora, Affective Experience, Cognitive Experience, Social Experience, Physical Experience

Abstract

SPELL ELC (Special Programs for English Language & Literacy English Language & Communication) is an English institution located in Pondok Mutiara blok MEA 8, Sidoarjo. This company claims themselves as an English school. It provides three kinds of English education programs which are English for Children’s Programs, English for Academic Programs, and English for Business Programs. Those programs focus on the kids to adults students based on their needs. However, there are only few people know these programs. It means that they need to be promoted in order to make this institution well-known by others. Therefore, creating a marketing booklet is the best solution for SPELL ELC since the booklet provides complete information about each programs to the potential customers. The content of marketing booklet consists of company’s overview, products’ description, and contact information. In the products description, the information is more emphasized so that the customer can read them clearly.

 

Key words: promotion tool, marketing strategy, marketing booklet

Author Biography

  • Arniescza Utomo, Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
    English Department

References

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Published

2019-02-28

Issue

Vol. 7 No. 1 (2019)

Section

Articles

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